Internet Advertising as we know it is totally broken - it really has become the Wild Wild West and a danger to consumers and advertisers alike. In terms of the Advertisers - they are having to fend off spoofers, hackers and bot-nets and paid-for-traffic and all manner of dirty tricks being used to hike up Advertising Viewing Figures for financial gain. All this fake extra traffic is costing site owners more in terms of heavier server load, and all those ad-views supposedly being served can be ...
The IAB or Internet Advertising Bureau has come up with a couple of initiatives / strategies for tackling the ever growing impact of Ad Blockers, in the form of the suitably acronymed - LEAN and DEAL.
L = Light (Lightweight)
E = Encrypted
A = Ad Choice Supported
N = Non-Invasive Ads
For a variety of reason ads slow down page upload speads, IAB’s LEAN standard means to speed up page loads by no longer pre-loading ads when the units aren’t in...