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Internet Advertising is No Longer Fit for Purpose and Needs Immediate and Drastic Changes

Advertising FraudBanner AdsBot NetsConsumer ExploitationInternet AdvertisingInternet Advertising Bureau+-
2018AfBlgDangerousInternetAdvertising700-min

Internet Advertising as we know it is totally broken - it really has become the Wild Wild West and a danger to consumers and advertisers alike. In terms of the Advertisers - they are having to fend off spoofers, hackers and bot-nets and paid-for-traffic and all manner of dirty tricks being used to hike up Advertising Viewing Figures for financial gain. All this fake extra traffic is costing site owners more in terms of heavier server load, and all those ad-views supposedly being served can be ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

Google's Advertising Model and other similar Programmatic Advertising is Now Seriously Under Threat

advertisingAdvertising AutomationBrand StrategyExtremisimFunding TerrorismGoogleInternet AdvertisingmarketingProgrammatic AdvertisingYahoo+-
2017AfBlgGoogleExplosion700V3

Most of you will be very aware how in recent days Google and YouTube have come into significant criticism for enabling branded advertising to appear on extreme / extremist sites, as well as extreme/ist advertising to appear in turn against branded content. This includes having your ads show up on politically extremist sites like Breitbart, or otherwise having extremist and insensitive advertising show up alongside your own carefully curated branded content - for instance as a pre-roll ad on one...

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IAB LEAN Ad-Blocking Countermeasures are still somewhat of a raw DEAL for end consumers

Ad BlockersCookie ArmageddonIABIAB DEALIAB LEANInternet AdvertisingInternet Advertising BureauPrivacy Tools+-
2016AfBlgIABRaw700

The IAB or Internet Advertising Bureau has come up with a couple of initiatives / strategies for tackling the ever growing impact of Ad Blockers, in the form of the suitably acronymed - LEAN and DEAL.

 

First LEAN:

 

L = Light (Lightweight)
E = Encrypted
A = Ad Choice Supported
N = Non-Invasive Ads

 

Light

For a variety of reason ads slow down page upload speads, IAB’s LEAN standard means to speed up page loads by no longer pre-loading ads when the units aren’t in...

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UK Culture Secretary is somewhat misguided in his condemnation of Ad Blockers

Ad BlockersAd BlockingAdblock-alypseAdblockersAdvertising Best PracticeAdvertising IndustryConsumer ProtectionConsumer RightsCookie ArmageddonIABInternet AdvertisingJohn WhittingdalePrivacy ToolsUK Culture Secretary+-
2016AfBlgAdProtectionRacket700

A recent article in the Guardian quotes UK Culture Secretary John Whittingdale calling out adblocking companies as a ’modern-day protection racket’. By this he is having a go at their ’whitelisting’ services where many of the ad blocking services take payment for whitelisting particular providers - these though can still be screened out by end-users. He cites that ad blockers are putting news delivery services, as well as the music industry in mortal peril and must be ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

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