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Affino works with IMRG to maximise the potential of its Ecommerce Benchmarking System

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Originally launched in October of last year, Affino has been working with IMRG to refine and improve the appeal and function of its Automated Ecommerce Benchmarking System. A key part of the improvement was to aid adoption of said service with an appropriately snappy and highly targeted re-branding.

 

Affino worked with IMRG on the naming and brand origination. Following a multi-step process, it was finally concluded that ’Peermap’ was the strongest candidate - in terms of ...

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Publishers are increasingly turning to Events, Seminars, Data and Member Services

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The demise of traditional publishing media is well documented, and barely a month goes by without another title disappearing from the news-stand. The move to digital is now quite a few generations old, and it’s quite evident that for most publishers, simple subscription and advertising alone do not generate sufficient revenues online.

 

Publishers have to look for other sources of revenue, and the more successful ones are more and more reliant on value-added member services. Much ...

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2019 32

Affino News

Driving business at some of the world's most forward thinking companies

Rovio
Procurement Leaders
Ocean Media
Agribriefing
Gill
Drewry
Shard Media Group
PPA
AOP - Association of Publishers
The Stage
Riviera
Law Business Research
Internet Retailing
TTG

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

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W2 2SB

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