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Google Plus On its Last Legs

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2018AfBlgGooglePlusLastLegs700-min

A recently disclosed data breach for some 500,000 Google+ users seems to have been the last straw for Google’s faltering social network. I wrote about Google Plus’s launch back in 2011 under the title ’Google takes aim at Facebook again - 3rd time lucky?’. And it’s incredible to see how much the interface has changed in the intervening years.

 

Truth is that much like Apple, Google has always been off the pace when it comes to social networks, and both of ...

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Chrome and Firefox have started actively flagging up HTTP sites as Not Secure

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2018AfBlgChromeUnsecure700-min

It’s been quite a while since Google starting penalising non-HTTPS sites on search results, and that particular campaign has reached a new plateau whereby Users will as of this month now see a ’Not secure’ notice appear before being directed to unsecured or non-SSL sites.

 

We’ve been informing our Clients for quite some time now that it’s imperative that all their sites be SSL-secured - for reasons of Data and Customer Security, then SEO, and now just for ...

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Google's Advertising Model and other similar Programmatic Advertising is Now Seriously Under Threat

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2017AfBlgGoogleExplosion700V3

Most of you will be very aware how in recent days Google and YouTube have come into significant criticism for enabling branded advertising to appear on extreme / extremist sites, as well as extreme/ist advertising to appear in turn against branded content. This includes having your ads show up on politically extremist sites like Breitbart, or otherwise having extremist and insensitive advertising show up alongside your own carefully curated branded content - for instance as a pre-roll ad on one...

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Thoughts on AMP - Accelerated Mobile Pages - and Google's Strategy

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AMP Times

There are many thoughts on why Google has introduced AMP - Accelerated Mobile Pages. Some are that Google is looking to provide genuine benefits, and are focused on speeding up the mobile experience. Many thoughts however are that it is defensive and reactionary by Google, e.g. responding to Facebook’s Instant Articles.

 

Here are some of our initial thoughts, no doubt these will evolve as AMP evolves.

 

What do AMP Pages Deliver

 

AMP pages are supposed to be ...

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Search Results and Social Media get more Transactional

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2015AfBlgPizzaOrder480

Within a week of Google announcing that you would be able to order food delivery from search results, Twitter announces a collaboration with Domino’s - where customers can order Pizza by tweeting a specific pizza emoji. It’s not quite as dazzling as it sounds, as it really only allows frequent customers to re-order their standard / default order. Compared to going through the usual 5-6 step checkout though it’s one slick shortcut.

 

Google’s service is a ...

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Google ends News in Spain

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2014AfBlgGoogleNewsSpain480

Following on from Spain’s recent introduction of a ’Google Tax’ - compelling Google to pay Spanish publishers for any references included within their wholly advertising-free Google News listings, Google has decided to pull that service from its Spanish offerings.

 

The only thing that Spanish publishers have achieved by these actions is to punish their own consumers and deny themselves revenues by cutting off the most obvious discovery and referral route available to ...

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EU vs Google

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2014AfBlogEUvsGoogle480

Those dastardly Eurocrats are now threatening to break up Google, not that they really have any jurisdiction over the make-up of an American Company - but German MEP Andreas Schwab is sponsoring a draft motion for the European Parliament to consider ways to unbundle Google’s principal parts.

 

For me, this follows hotly on from the ’unbundling’ of Lloyds Bank - another great EU initiative, which bundled me into a bank where I had no say in the process - I was ...

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Getting Started with SEO on Affino (Updated)

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Ideal SEO Chart v1.1

Increasingly Affino training involves conversations on how to get started with SEO, here’s the Quick Start guide on SEO with Affino. SEO is one of the three key ways to promote your site.

 

This is Not an in-depth guide on how to use each of the Affino elements or on specific SEO strategies, rather it is to help you get started with the basics, i.e. a ’What to do’ rather than a ’How to’. Some of which happens in Affino, and some of which happens externally. ...

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Maximising Revenue #5 - Total Monetization by deriving revenues from every online activity

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2013CRZBlgTotalMonetization480

Many people don’t realise quite how many ways you can have to derive revenues through your online presence. In this article we focus on generating revenues from and through a website and its associated online activities. There are other ancillary monetizing streams like App creation and merchandising, but these typically require additional resources and expertise so they are omitted on this occasion.

 

We always encourage our solution customers to consider their own consumers&rsquo...

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Coachella 2013 is best streaming coverage yet

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2013CRZBlogCoachellaLive480

The Coachella festival always signals the start of Spring proper for me, I of course look forward to hearing some of my favourite bands play live, as well as seeing what advances YouTube / Google make in their coverage.

 

As far as the YouTube interface goes, I preferred last year’s version - with the Social Media shout-outs appearing to the right of the main video. I also felt the who’s playing and who’s on next was better done last year too. As per last year - shout-...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

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2018 35

Affino News

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And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
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2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

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