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Why Editorial Voice is increasingly important, and what that entails

Brand IdentityBrand ValuesDigital ContentEditorialEditorial Voice+-
2017AfBlgEdtiorialToneVoice700

The root of several challenges for the Internet lies in over-supply really. For the majority of businesses are no longer just competing with companies in the same town, next town or region, not even really nationwide or same continent even - some of their competitors are likely way oversees and quite probably the other side of the world too.

 

Say you are sector news provider - the way news delivery works these days is through a pretty broad network of specialist journalists - many of ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

10 amazing ways Clickbaiting can ramp up your site traffic

Article TypesClick BaitClick BaitingClickbaitClickbaitingClickbaiting ArticlesEditorialEditorial TechniquespublishingPublishing TechniquesSensationalism+-
2014AFBlcClickbaiting480

Ah well - ’Awesome’, ’Amazing’, ’Fantastic’, ’Magnificent’, ’Life-Changing’ etc. all these words are somewhat overused these days, very much a victim of their own sensationalist success. It seems that everyone these days is writing ’Tabloid-style’ headlines - in an attempt to attract more traffic to their site/s. It’s not surprising really, considering that for Mashable and Buzzfeed, this is pretty much their entire ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

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