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82% of Browsers will soon be blocking Cookies by Default

BlockingCookie ArmageddoncookiesFeaturedGDPRPrivacy+-
2019AfBlgFirefoxSecurity700-min

The latest moves by Google and Firefox show how inevitable it will be that 3rd party cookies will be blocked as standard, leading to and end of the current web infrastructure as we know it.

Markus KarlssonPopularCommentsRSS FeedContent Subscriptions

Google's New Chrome Ad Filter / Blocker and what you need to know

Ad BlockersAdvertising Best PracticeCookie ArmageddonGoogle ChromeGoogle Chrome FilterOnline Advertiising+-
2018AfBlgGoogleAdFiltersDesktop700-min

Back on February 15th Google introduced a number of new ad filtering algorithms into its Chrome browser - these have also come to be known as ’Chrome Filtering’, and are a series of automated processes which protect users by screening out questionable advertiser behaviour.

 

The new guidance is split across Desktop and Mobile devices, and I will refer to the diagrams in each of the included images - which I have updated for greater clarity.

 

DESKTOP


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Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

The Adblockalypse and Cookie Armageddon are at their most potent yet - which means Ad-supported businesses need Affino more than ever

AdblockalypseAdblockersAd-Supported BusinessadvertisingCookie ArmageddonDigital AdvertisingPrivacy+-
2018AfBlgAdpocalypse1700-min

With more and more browsers now baking stringent Ad-blocking functionality directly into their core operation - in particular Apple Safari and Google Chrome per recent updates; and Ad-blocking Apps and extensions being ever more clever at spotting and screening out different types of ads - the only way to continue business as usual is to use something like Affino - which bakes its native ad-handling functionality into its core page delivery mechanics - making the ad parts indiscernible from the...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

Adblocking up 30% in past year

3rd party cookiesAd BlockingAdblockersAdblockingAd-Blocking AuditCookie ArmageddonMalvertisementsMalwarePrivacy Protection+-
2017AfBlgAdBlockerGrowth700

PageFair and The New York Times recently published the most recent stats on adblocking globally. In the past year, the number of users employing ad-blocking software has risen to roughly 11% of the global Internet audience, equating to some 600 million devices.

 

Many companies have tried to outsmart adblocking or ban it in one way or another, but as we keep reiterating - adblocking is about far more than just mitigating advertising revenues. The risk of malware / malvertisements has ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

100% Audience Access, Income and Insight

Ad BlockersAd BlockingAd-Supported BusinessadvertisingCookie ArmageddonMitigating Ad BlockersPrivacy ProtectionSingle-Source Solution+-
2016AfBlgTotalAudience

There’s a lot of misunderstanding about what ad blockers do, and about what their real impact is. Several different strategies have emerged to deal with ad blockers, from outright access blocking to gentle consumer petitioning. Yet there is only one genuinely successful way to deal with ad blockers - which is to serve up properly vetted ads natively.

 

I talk of ’properly vetted ads’ as the downside of programmatic advertising is the lack of significant validation - ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

Getting Ahead with an Affino Ad-Blocking Audit

3rd party cookiesAd BlockersAd BlockingAd-Blocking AuditCookie ArmageddonPrivacy Tools+-
2016AfBlgAdBlockAuditMain700

Ad Blockers have been responsible for reversals in fortune for an enormous variety of websites and digital properties. In Western Europe, and in countries like Germany and Poland, the proportion of web users deploying some form of ad blocker or privacy tools is getting into the region of nearly 50%. In the UK, the figure is currently around 20% and growing fast.

 

In several scenarios, it’s a case of digital property owners really not knowing what they don’t know - meaning ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

IAB LEAN Ad-Blocking Countermeasures are still somewhat of a raw DEAL for end consumers

Ad BlockersCookie ArmageddonIABIAB DEALIAB LEANInternet AdvertisingInternet Advertising BureauPrivacy Tools+-
2016AfBlgIABRaw700

The IAB or Internet Advertising Bureau has come up with a couple of initiatives / strategies for tackling the ever growing impact of Ad Blockers, in the form of the suitably acronymed - LEAN and DEAL.

 

First LEAN:

 

L = Light (Lightweight)
E = Encrypted
A = Ad Choice Supported
N = Non-Invasive Ads

 

Light

For a variety of reason ads slow down page upload speads, IAB’s LEAN standard means to speed up page loads by no longer pre-loading ads when the units aren’t in...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

FCC fines Verizon Wireless for surreptitiously deploying SuperCookies on its Customers

Ad BlockingCookie ArmageddoncookiesFCCInternet Service ProvidersMobile Service ProvidersPrivacyPrivacy ProtectionSuperCookiesVerizonVerizon Wireless+-
2016AfBlgSupercookies700V3

Once more the dark side of advertising rears its ugly head, as the FCC fines Verizon Wireless $1.35 million for its ongoing use of unsolicited and covert ’SuperCookies’ tracking technology, fully intended to follow its customers’ movements right across the Internet. The new ruling likely mandates that both wireless and fixed broadband providers must get permission from users before tracking their behaviour online in such a manner.

 

The SuperCoookies being deployed are ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

UK Culture Secretary is somewhat misguided in his condemnation of Ad Blockers

Ad BlockersAd BlockingAdblock-alypseAdblockersAdvertising Best PracticeAdvertising IndustryConsumer ProtectionConsumer RightsCookie ArmageddonIABInternet AdvertisingJohn WhittingdalePrivacy ToolsUK Culture Secretary+-
2016AfBlgAdProtectionRacket700

A recent article in the Guardian quotes UK Culture Secretary John Whittingdale calling out adblocking companies as a ’modern-day protection racket’. By this he is having a go at their ’whitelisting’ services where many of the ad blocking services take payment for whitelisting particular providers - these though can still be screened out by end-users. He cites that ad blockers are putting news delivery services, as well as the music industry in mortal peril and must be ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

10 Benefits of Single-Sourcing

Adblock-alypseAffinoAffino Unified Digital Business PlatformCookie ArmageddonMobilegeddonProcess AutomationSales and Marketing AutomationSeamless Customer JourneySingle Customer ViewSingle Sourcing+-
2016AfBlgSingleSourcing700

Most complete digital solutions out there are a hybrid mix of as many as a score of different component elements. Buying and integrating lots of disparate systems has certain advantages, but there are twice as many disadvantages, particularly within the current climate of Cookie Armageddon and Mobilegeddon - whereby hybrid and disconnected solutions are being penalised across the board - by browsers, operating systems, platforms, search engines etc.; more than that though, they are ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

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