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Posted on19 July 2016 9:56 AM GMT

10 Reasons you should be thinking about Replatforming Right Now

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10 Reasons you should be thinking about Replatforming Right Now

Just like in Formula 1, the engine with which you power your business vehicle is critical to your success. Like it or not, you are in a race with your competitors to win over a particular pool of customers - and may the best one win! A formula one engine combines sheer power with fuel efficiency, precise control and reliability - you cannot win the race if you suffer engine-failure midway. What you have in these engines is the very cutting edge of hybrid technology with every function,

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Posted on12 July 2016 11:54 AM GMT

Fly-fishing at Nether Wallop Mill is a wonderful day out for the whole family

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Fly-fishing at Nether Wallop Mill is a wonderful day out for the whole family

This past Sunday I headed into the depths of Hampshire with my brother’s family - three adults and three kids, for a birthday treat for the 11 year old son. For whatever reason I did not have particularly high expectations and imagined myself getting muddy, cold and soggy on some isolated river bank. As it turns out, my imagination was far from the reality - and we were all mightily impressed from the moment the automated gates of the estate parted to admit our vehicle.

 

The vista

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Posted on08 July 2016 8:50 PM GMT

100% Audience Access, Income and Insight

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100% Audience Access, Income and Insight

There’s a lot of misunderstanding about what ad blockers do, and about what their real impact is. Several different strategies have emerged to deal with ad blockers, from outright access blocking to gentle consumer petitioning. Yet there is only one genuinely successful way to deal with ad blockers - which is to serve up properly vetted ads natively.

 

I talk of ’properly vetted ads’ as the downside of programmatic advertising is the lack of significant validation -

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Posted on06 July 2016 8:05 PM GMT

Access All Areas Software

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Access All Areas Software

The most productive tools are the ones that everyone can make use of and work on together. Yet so much software is stifled and limited by who and how many can use it. It used to be a big thing 20 years ago that most software was sold on a per-user or per-seat licence. It’s a surprise really that so many vendors are still persisting with this old-fashioned limitation for company-wide systems.

 

For modern digital business and website software you would really want all your staff to

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Posted on01 July 2016 3:38 PM GMT

The Art of Disruption

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The Art of Disruption

Provocateur! Agitator! Instigator! To get noticed these days you need to break outside the walls of convention, do something different to stand out. However, be aware that it’s kind of a ’Goldilocks’ exercise - meaning that if you move too far from the norm, then your typical customer won’t be able to relate to you any more and you will likely miss your mark.

 

So you need to be different, stand out, yet maintain your essential relevance. And most consumers these

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Posted on27 June 2016 6:31 PM GMT

Affino Appoints Quang Luong as Product Director

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Affino Appoints Quang Luong as Product Director

We’re pleased to announce the recent appointment of Quang Luong to the position of Product Director. We’ve had a successful working relationship with Quang for the best part of 6 years - since his days at Sigaria, where he occupied the role of Web Manager. Quang was instrumental in garnering a series of notable award wins for the Procurement Leaders site, including PPA Digital Brand of the Year twice in a row (2013 and 2014) and AOP B2B Website of the Year in 2014.

 

Quang

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Posted on23 June 2016 8:48 PM GMT

Float like a Butterfly, Sting like a Hornet

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Float like a Butterfly, Sting like a Hornet

A slight switch-up on the Ali riff - who’d want to sting like a Bee anyway, a once only sting which leads to a ruptured abdomen and instant death for the protagonist. Far better to sting with the power of an Asian Hornet - the most formidable and lethal of flying stingers, with unparalleled stamina in the action department. Yet as we all know, power means nothing without control. You can have the most powerful engine in the world, but without sufficient vehicle downforce and traction, all

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Posted on22 June 2016 5:25 PM GMT

The Art of Sly - Marketing without Marketing

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The Art of Sly - Marketing without Marketing

Let’s face it, the world is oversaturated with marketing media - too many ads by too many brands. You cannot go anywhere without being confronted by some form of promotional message - be it a logo or device, slogan, advertisement, endorsement or product placement. It seems pretty much anything and everything has its own promotional merchandise - and the vast majority is generally overt and very in-your-face.

 

There is so much advertising clutter now that we just cannot process it

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Posted on20 June 2016 9:44 AM GMT

Soar While Your Competitors Flap

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Soar While Your Competitors Flap

Running a multidisciplinary digital business is usually hard work, and can be considerably complex for anyone trying to maintain a dynamic digital presence. In fact most companies do themselves few favours either by having an overly convoluted solutions and systems setups - often utilising 20 or more disparate technologies to provide the full-service solution stack. Not only is this approach more vulnerable to security issues, as most data is hacked in transition, but several such solutions

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Posted on14 June 2016 6:34 PM GMT

The Equal Importance of Soft Marketing Power

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The Equal Importance of Soft Marketing Power

There are several dimensions to marketing, and much like when you apply a paint brush to canvas, you use a variety of nuances in technique, touch, texture and detail to get your vision across fully dynamically. In marketing we talk about ’Push’ and ’Pull’, ’Leadership’ and ’Influence’. The classic push variety is a bold and brassy advertisement which hopefully visually punches the target audience right between the eyes - to make maximum impact.

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Blog Navigation


Affino Appoints Quang Luong as Product Director
"As CEO must say that it's been a delight to have Q"...
17 days ago
The Art of Disruption
"Love the visual. Great take on a familiar face."
17 days ago
HP accelerates the future with Multi Jet Fusion 3D Printing Technology
"Recent Dubai 3D Printed Offices: www.youtube.com/"...
28-May-2016
Affino Wins Silver at British Media Awards
"We want to give a really big thank you to all our "...
05-May-2016
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2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year
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