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Affino Social Commerce Blog

Affino 7.5.13 Release - Media Library, Messaging, Design and CRM

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Whilst there is no theme to this Affino release, we’re very happy to be bringing it to you as it contains some big improvements in how you can roll out and manage your Affino sites. The biggest improvements that will impact everyone are the ability to roll out media libraries on responsive sites, and the new Smart Article Listing Design Element which allows even greater variety when rolling out page designs.

 

We’re also rolling out two of the most requested features we&rsquo...


Affino 7.1 Release - Super Scaling and Deep Engagement

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Affino 7.1 is now out, and it’s a major release in every way. Whilst there are many aspects to this Affino release, the two key threads are improved scaling and greater engagement. Affino 7.1 has been significantly re-architected to scale with new search and analytics engines. With the release of Affino 7.1 we will also be migrating sites to our new super-scaling cloud.

 

We’ve rolled out big updates to many core Affino services including Messaging, Search, Analysis, Customer...


Key Ecommerce Trends for 2013

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Ecommerce is speeding up, and no one is safe if they’re not fully committed to meeting the evolving market head on. 2013 will see big winners and losers as more shopping goes digital.

 

Here are some of the key trends for the coming year.

 

Personalisation

 

Nothing comes close in importance to being able to tailor the buying experience for each and every one of the shoppers who comes to you, whether it’s online, on mobile devices, kiosks, in-store or via ...


Affino 7 Release

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Our priority for Affino 7 has been to make the most productive platform available for running your business online. The integrated nature of Affino means you only have to manage your community, content, products, design, , promotions and analytics in one place. This is by far the most effective approach for managing an online business. What we have done with Affino 7 is to improve in every way how how you manage your online business.

 

Affino 7 has a New Control Centre, with the pages ...


Checklist for Evolving your Social Commerce Site

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For any online business to succeed and remain relevant, you need to continuously review what is and isn’t working. At a minimum you shuld do an annual review where you check your assumptions and apply your learnings for the year.

 

We’re often asked to help work through this process. Below is a useful checklist when you’re looking to update your online business.

 

Target Market

 

The most important element is identifying your target market, i.e. who’...


Affino 6.0.16 Release - Core Affino Updates

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Affino 6.0.16 is the final significant Affino 6 release. It’s the culmination of a greatly improved Affino user experience where almost every interface has been enhanced during the course of the last couple of years. We’ve focused on smoothing out the remaining rough edges in Affino 6 and it’s now a whole level easier than it’s ever been.

 

This release sees the introduction of Cookie Policies to meet the EU Privacy Directive. These are smart and geo-targeted so ...


Affino 6.0.7 Release

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Affino just got easier, this is one of those Affino releases where you may not notice many of the updates, and instead Affino will just feel better, more stylish and faster. Much of what is in this release comes from observing users working with Affino and aims to remove hundreds of the hurdles and pitfalls which slow you down when building and managing advanced social commerce sites.

 

We have moved forward with the two key Affino objectives for 2011: the new Control Centre and making ...


Affino Blogs get a great Media Boost

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Affino Blogs and Forum will have great Oembed support in the next release. This means that all you have to do is paste the URLs to your favourite videos, images, tracks and presentations for them to appear in your blog posts and forum threads.

 

Here’s some examples:

 

SoundCloud

 

 

Vimeo

 

 

Click through for many more examples of the rich media experience.

  ...


Top 10 Mistakes Companies make with Social Commerce

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Community Activity

Half Measures don’t get you anywhere in Social Commerce, you’ve got to be committed and put in the time and effort to engage with people online for a Social Commerce strategy to work. Social commerce is a combination of great products (and offers), great content and direct community engagement online. You need all three elements working together effectively for this strategy to work.

 

Where things go Wrong in Social Commerce (and what to do to make them right)

 

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