Affino Social Commerce Blog

Broken GDPR

Ben Davis of Marketing Week recently wrote a piece about how inconsistently and often poorly GDPR was being applied online. Citing examples where several USA publishers simply barred EU traffic, or other more numerous cases where publishers where using 3rd party compliance consent software or Consent Management Platforms (CMPs) like Quantcast to give the feeling that GDPR was being adhered to, whilst the various settings seemed to have little or no impact when applied.

 

GDPR still seems...

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