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Thoughts on AMP - Accelerated Mobile Pages - and Google's Strategy

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AMP Times

There are many thoughts on why Google has introduced AMP - Accelerated Mobile Pages. Some are that Google is looking to provide genuine benefits, and are focused on speeding up the mobile experience. Many thoughts however are that it is defensive and reactionary by Google, e.g. responding to Facebook’s Instant Articles.

 

Here are some of our initial thoughts, no doubt these will evolve as AMP evolves.

 

What do AMP Pages Deliver

 

AMP pages are supposed to be ...

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