Stefan's Naturally Aspirated Blog

Posted on12 November 2015 8:26 AM GMT

How Essena O'Neill exposed the ugly underbelly of Social Media and Influencer Marketing

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How Essena O'Neill exposed the ugly underbelly of Social Media and Influencer Marketing

Everyone is now familiar with Essena’s route to fame - via posting ’posed’ pictures on Instagram and the occasional YouTube featurette. Social Media celebrities are a dime-a-dozen these days and many are far too young and lack the strength of character to handle the nastier side such exposure brings.

 

Individuals put themselves under huge amounts of pressure (particularly psychological) to create and catch perfect moments to properly represent their supposedly fabulous

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Posted on20 November 2014 12:07 AM GMT

Taylor Swift vs Spotify vs the value of Streaming Music

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Taylor Swift vs Spotify vs the value of Streaming Music

Taylor Swift is not the first to remove her entire catalogue from Spotify and nor will she be the last. Following on from her disingenuous pretense at offering better service to UK fans by forcing them to buy her whole pre-release album instead of being able to download individual promo tracks like the rest of the world could do. It’s not a surprise that she’s taken these latest extreme measures, but the reasons she gives are nothing more than record label bulls**t spin - in an

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Posted on13 October 2014 11:10 PM GMT

Germany vs Google

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Germany vs Google

Two years ago I wrote an article about how GEMA, the German performance rights organisation had targeted Google’s YouTube video platform in terms of how it dealt with the public posting of music videos not personally sanctioned by GEMA. GEMA’s contention was that the 24 hour take-down rule was insufficient, and that Google / YouTube should be made to pay penalties for illegally displaying those videos at all, as it was gaining advertising royalties while those videos were played

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Posted on04 June 2014 3:38 PM GMT

Axwell Λ Ingrosso pioneer social participation via sheet music

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Axwell Λ Ingrosso pioneer social participation via sheet music

I’m a long term fan of Axel Hedfors aka Axwell from his earliest releases, avidly following the evolution of his label Axtone and his group projects and collaborations including Swedish House Mafia. Those who watched ’One Last Tour’ will understand why the trio is no more, and the core of that group - Axwell and Sebastian Ingrosso have now struck out as a duo (Axwell Λ Ingrosso).

 

Their first move was to release their intro track as a free download:

And now they

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Posted on16 April 2013 2:01 PM GMT

Coachella 2013 is best streaming coverage yet

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Coachella 2013 is best streaming coverage yet

The Coachella festival always signals the start of Spring proper for me, I of course look forward to hearing some of my favourite bands play live, as well as seeing what advances YouTube / Google make in their coverage.

 

As far as the YouTube interface goes, I preferred last year’s version - with the Social Media shout-outs appearing to the right of the main video. I also felt the who’s playing and who’s on next was better done last year too. As per last year - shout-

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Posted on13 January 2013 9:21 PM GMT

The Future of Music Online 2013

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The Future of Music Online 2013

 

My Top 10 Albums of 2012

  1. Visions - Grimes
  2. Born to Die (Paradise Edition) - Lana Del Rey
  3. Kin - Iamamiwhoami
  4. Ice Level - Ava Luna
  5. Good kid, m.A.A.d city - Kendrick Lamar
  6. III - Crystal Castles
  7. Shrines - Purity Ring
  8. Instinct - Niki & The Dove
  9. Master of My Make-Believe - Santigold
  10. Give You The Ghost - Poliça

 

 

 

10 Musical Trends for 2013

 

  • MySpace will try to re-assert itself versus Spotify and iTunes - some nice features in the
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Posted on03 November 2012 11:38 AM GMT

Affino 7 Key Integrations

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Affino 7 Key Integrations

Doing business online is much bigger than any one website. You have to be where the people are, integrate your business hub with all the key sites out there, and make sure that everything integrates effectively with your back-end systems that you use day in and day out to get things done within your company.

 

Affino 7 integrates with over 100 systems, and of those 60 are out-of-the box integrations that you can simply enter your settings and connect to Affino. Affino also has a great

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Posted on25 June 2012 11:52 PM GMT

BBC's Hackney Weekend Coverage is Peerless, could do a lot more with Social Media though

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BBC's Hackney Weekend Coverage is Peerless, could do a lot more with Social Media though

I’m an avid follower of the world’s leading music festivals - specifically how they are broadcast and ’packaged’ for the digital audience. I’ve kept tabs on the BBC’s and YouTube’s coverage of music festivals over the last few years, and reported back on how each has evolved their offering - benchmark events have been Glastonbury in the UK and Coachella in the US. In this Olympic year, there is no Glastonbury, so we will use BBC 1’s Big Weekend

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Posted on20 April 2012 11:26 PM GMT

99 Lead Balloons - German Music Industry Association GEMA looks to ground German Pop Industry by hamstringing YouTube

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99 Lead Balloons - German Music Industry Association GEMA looks to ground German Pop Industry by hamstringing YouTube

In yet another example of its failure to get a grip on Internet reality, the music industry - Germany’s GEMA Association this time round, has somehow managed to win a court case in Hamburg - where YouTube has been held to be fully accountable for its users’ uploads - at the point of upload.

 

The only model that can work for Social Media (User-Contributed-Content) - is post first, then screen and remove when copyright or other issue are reported; trying to screen everything

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Posted on18 April 2012 10:36 PM GMT

YouTube's Coachella Live is even better second time around

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YouTube's Coachella Live is even better second time around

Last year I blogged about catching the year’s first big music festival courtesy of YouTube - who broadcast live form the 5 stages over the 3 days. I raved about the really clever interface - how they included hashtags into their live updates - and how slickly the whole thing worked, including the uninterrupted streaming broadcast itself.

 

This year the layout of the interface was even better - with the current and upcoming bands listed in the centre, and the updates off to the

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