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Stefan's Naturally Aspirated Blog
10 Steps All Affino Digital Managers should be taking to Get Ahead
Overall, Affino is a pretty unique tool-box of structural elements and automated processes - which not everyone yet is using to their full advantage. Understandably, this is often to do with different operational priorities and resource limitations, but by and large you don’t need to do much to improve your impact, just learn from your more successful Affino colleagues. Here follows a list of relatively straightforward tasks that all can take advantage of to advance their digital presence...
A Short Primer on Organic SEO
Nobody said it was going to be easy, and yes, SEO success needs to be built up over time - like momentum. This feature is wholly on naturally aspirated SEO, with no application of ’Nitro’ (AKA PPC), you can however apply ’Turbo’ and ’Compressor’ dynamics in how you create and structure your content, and funnel users through your site with appropriately labelled signposts.
The process is largely about structural consistency with an end-goal of ...
The Importance of Content Categorisation and Tagging
It used to be that Tagging content was a key part of SEO, and ’Dublin Core’ format Meta Tags were very much in evidence on all leading websites. Over the last few years though, the search engines upped and changed their algorithms to do away with Meta Tags and Meta Descriptions, and so for many, the habit of categorising and tagging up content fell out of practice.
For our digital business platform Affino though, Tagging has remained a core element, even as its purpose has ...
Maximising Revenue #3 - How Taxonomy and Recommendations are key to a successful Christmas Retail Season
Christmas is a scary time of year for many shoppers as they have to buy gifts for the extended family - some members of which they don’t know particularly well. Even though it’s customary to ask recipients what they would like to receive, there is still usually a plethora of vague messages which leave a heavy burden on the shopper.
There are two ways to help out such shoppers, and usually two quite different types of shoppers actually. The first way is to set up manual ...
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Simon Hassell, Commercial Director, The Stage
"Having all content and e-commerce functionality on one platform is proving highly successful. For the reader, they have a better all-round experience and more immersive engagement, where they never need to re-enter details already provided at registration."
Nick Swift, CEO, Humanity Direct
"We're Very, Very, Very, Very Happy with our Branding and Website and really appreciate how it just all works super smoothly and efficiently all of the time."
James Harley, Head of Marketing and Business Development, Drewry
"Affino worked with Drewry to deliver on an uncompromising and complex brief - which covered responsive CMS, fully integrated CRM, messaging, product fulfilment and subscription management. We have been impressed with the solution which has helped transform our approach to marketing and business development."
Daniel Pearce, Managing Director, TTG
"Affino worked with TTG to deliver its new responsive-design digital business. The new solution gives TTG a more dynamic edge in an increasingly competitive environment."
Rory Brown, CMO & Co-Founder, AgriBriefing
"Affino worked with Briefing Media to deliver the new responsive-design FG-Insight digital business. The forward evolution of Farmers Guardian matches the increasingly important role technology plays in modern farming."
Nolan O'Connor, Marketing Director, SmartCitiesWorld
"Whilst we have always been able to see which articles have been the most popular, the new Article Report functionality allows us to instantly see which types of audiences are reading a particular article without setting up conversion events. To retrospectively interrogate this data has been a godsend and has given us a more detailed view of audience engagement with absolute ease."
Andrew Cadman, CTO, AgriBriefing
"Working with Affino has been instrumental in creating the very best environment for us to engage fully with our readership.”
Bertel Ólafsson, Cargo Solutions Manager, Icelandair Cargo
"Icelandair Cargo has been with Affino since 2005. Our internal customer web based on the Affino platform is well received and widely used by our customers and interacts via webservices with our Cargo Systems. The web has been upgraded throughout the years both technically and with more functionality added. Affino always delivers professionally and as promised."
Rupert Wilson, Head of Research, Who’s Who Legal
"We worked with Affino for almost two years on a major website build and platform migration. It was an extremely complex project involving many bespoke elements. Affino were thoroughly responsive and communicated well throughout and their team were friendly and willing to help us achieve our ambitious goals. We’re very pleased with the modern and professional look and feel of the new website and users have been similarly impressed. Several of the bespoke elements added to the database platform have enhanced our ability to analyse our data and the platform works smoothly and reliably. Affino’s work has helped us to scale up our operations as well as grow and strengthen our brand."
Martin Hilditch, Editor, Inside Housing
"A very easy to use and highly functional experience, the new site looks fantastic - we've ended up with a great final product after a really positive and smooth running operation. Affino's support was highly responsive and always there when we needed it. And it was heartening to be on the receiving end of so much positivity from the readership"
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