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Stefan's Naturally Aspirated Blog

10 Steps All Affino Digital Managers should be taking to Get Ahead

AffinoAffino Unified Digital Business PlatformContent MeteringContent Personalisationconversion eventsCustomer Engagementcustomer ladderPersonalisationRelated ContentResourceSales & Marketing Automationtaxonomy+-

Overall, Affino is a pretty unique tool-box of structural elements and automated processes - which not everyone yet is using to their full advantage. Understandably, this is often to do with different operational priorities and resource limitations, but by and large you don’t need to do much to improve your impact, just learn from your more successful Affino colleagues. Here follows a list of relatively straightforward tasks that all can take advantage of to advance their digital presence...

A Short Primer on Organic SEO

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Nobody said it was going to be easy, and yes, SEO success needs to be built up over time - like momentum. This feature is wholly on naturally aspirated SEO, with no application of ’Nitro’ (AKA PPC), you can however apply ’Turbo’ and ’Compressor’ dynamics in how you create and structure your content, and funnel users through your site with appropriately labelled signposts.


The process is largely about structural consistency with an end-goal of ...

The Importance of Content Categorisation and Tagging

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It used to be that Tagging content was a key part of SEO, and ’Dublin Core’ format Meta Tags were very much in evidence on all leading websites. Over the last few years though, the search engines upped and changed their algorithms to do away with Meta Tags and Meta Descriptions, and so for many, the habit of categorising and tagging up content fell out of practice.


For our digital business platform Affino though, Tagging has remained a core element, even as its purpose has ...

Maximising Revenue #3 - How Taxonomy and Recommendations are key to a successful Christmas Retail Season

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Christmas is a scary time of year for many shoppers as they have to buy gifts for the extended family - some members of which they don’t know particularly well. Even though it’s customary to ask recipients what they would like to receive, there is still usually a plethora of vague messages which leave a heavy burden on the shopper.


There are two ways to help out such shoppers, and usually two quite different types of shoppers actually. The first way is to set up manual ...

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2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year