Stefan's Naturally Aspirated Blog

Google Plus On its Last Legs

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A recently disclosed data breach for some 500,000 Google+ users seems to have been the last straw for Google’s faltering social network. I wrote about Google Plus’s launch back in 2011 under the title ’Google takes aim at Facebook again - 3rd time lucky?’. And it’s incredible to see how much the interface has changed in the intervening years.


Truth is that much like Apple, Google has always been off the pace when it comes to social networks, and both of ...

Sharing is the new Ownership!

AirbnbBusiness EvolutionCar PoolCar PoolingCollective OwnershipEco-consciousecommercemembershippublishingPurchasing OptionsRentalRental EconomyShared OwneshipSharing Economysocial commercesocial mediasocial networkingSubscriptionUrbanisation+-

Society is going through a key step change at the moment - we’re still in the throes of a major global move to urbanisation - prices are sky-rocketing and living space is shrinking. What with wage levels largely frozen since 2008 - your typical householder has less disposable income and less space to stow their goods.


Several rental-type businesses are already into maturity through technical innovation - most people rent or subscribe to music and video now - via iTunes / Google ...

Affino Funding Platform rounds off the perfect professional film community site - Filmutea

AffinoAffino Funding PlatformCrowdfundingFilm MakingFilm ProductionFilmuteafundingfunding platformJobs BoardsPayPalProfessional Networkrecruitmentsocial commercesocial mediasocial networking+-

We’re very proud of our relationship and collaboration with founding Filmutea members Robert and Gemma, whom we’ve been working with for the past 5 years. The intention was always to create the very best Film-Makers Resource - providing everything you might need to create motion picture magic.


The core of the site has long been the Jobs Boards, Classifieds, Events and Community - which help film makers network in order to find the cast, crew and equipment they need to ...

Savvy Friends Goes Live!

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After months of planning, preparation, design, implementation and population, the Savvy Friends experience is finally ready for the world. It’s been a largely enjoyable journey (great people involved), with constantly evolving procedural challenges, requirements for new channels of revenue and new business models.

What is actually launched now is in effect Phase 3 of the site - 3 generations of design templates and functional improvements have led to the current version running on the ...

Participation is the future of everything on the Internet

Abraham MaslowBehavioural ScienceCommentsDouble RainbowFaceBookGallupHierarchy of NeedsHuman BehaviourHuman MotiviationInteractioniPhoneKevin AlloccaNyan CatsOnline TrendsOpinionsParodyParticipationPeer InfluencePinterestRebecca BlackSocial Interactionsocial mediasocial networkingSouth ParkTEDThe SimpsonsTriangulationTwitterViral Videoyoutube+-

We people want to be involved in everything today - we want our say, we want our opinions to be heard and shared, and we want to be able to express ourselves artistically through clever parodies, skits and remixes of popular social media.

There’s a brilliant, brief TED talk (below) by

- where he tries to identify how out of millions of hours of video - phenomena ’
’, ’
’ and ’
’ managed to stand out. Of course there are a myriad of causal factors there, ...

New MySpace Music Player is likely too little too late

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It seems MySpace is still very much in catch-up mode, as its latest offering does not really offer up anything close to the scene-changer that MySpace so desperately needs. I remember the older MySpace Player quite fondly - with its animated EQ bars and customisable colours; since then we have seen Spotify, Soundcloud, Tomahawk, and even YouTube stealing a march on MySpace’s former lead in the online music promo sector.

As a Music Player, it probably owes most to Spotify - in terms...

Why a stance against SOPA and PIPA is important for all Internet Users

CensorshipCopyrightCopyright DisputesDMCAFaceBookFreedom of InformationFreedom of SpeechGoogleInjunctionsPIPARedditRichard O'Dwyersocial mediasocial networkingSOPATake-down NoticeTwitterUS LegislationWikipediayoutube+-

Wikipedia and Reddit were blacked out today in an attempt to highlight to Internet Users - the serious likely impact of this legislation on the basic rights of freedom of the typical netizen.

These 2 new bills - Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) - are in the process of passing through the House of Representatives and the Senate respectively. They would end up giving Copyright Owners way too much power in shutting down and commercially crippling any site/s they choose to ...

What I got up to in Iceland!

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Yes indeed - I’ve just returned from a two week break home to Iceland, and it turned out to be even more action-packed than usual. To save me much repetition over the next few days, and in part to offer a decent reference point for my many friends and acquaintances who have indicated a desire to visit Iceland (soon Lucas!), I thought it might come in handy to commit the trip overview to a single blog post.

As anyone who knows our extended family (La Familia) is aware, we like to take ...

Irish Books Direct is officially launched

AffinoBook RetailBooks OnlineBrand IdentityBrandingCelebrating Irish LiteratureComrzdesignecommerceeCommunityIrish BooksIrish Books DirectIrish CultureIrish Literaturesocial commercesocial marketplacesocial mediasocial networkingSocial Promotion+-

The new Irish Books Direct website, is the epitome of a modern family business; it’s also a great example of proper Social Commerce. Affino and Comrz have always been great enablers, but nothing is achieved without a sound business vision and the right people behind it.

Alasdair Verschoyle has long been involved in book retail and distribution, and always had the goal of one day creating a community-centric book store focused on his Irish roots, and underlined by a passion for championing ...

Ticketmaster goes fully social with Facebook

FaceBookOnline TicketingRoyal Opera HouseSeat Plansocial commercesocial networkingTicketmaster+-

Ticketmaster has just announced an interesting collaboration with Facebook, where Facebook members can see which seats their friends have booked at a show / venue - and are then able to book seats next to those. To start with, the pilot project will be limited to 300 venues - which ones these are has yet to be fully confirmed.

At the core of this though, is the essence of Social Commerce - the model of ’Your friend bought this so you might like it too’. I can see a whole series of ...

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2020 22

Driving business at some of the world's most forward thinking companies

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And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year