Stefan's Naturally Aspirated Blog

The Other Significant Single Customer View

AffinoAffino Social Commerce SolutionCookie ArmageddonCustomer JourneyDigital BusinessDigital Business InnovationDigital Business SolutionDigital Management OverheadOmniChanel ExperienceOmnichannelSingle Customer Viewsocial commerceUnified Front-End+-

There has been much talk of the Single Customer View these last 18 months - about providing a seamless and uniform experience for customers across all devices, platforms and touchpoints (OmniChannel)- and how it’s an essential part of any successful modern business. The Single Customer View is best illustrated by Netflix - where you initiate your customer journey on one device and then continue on a variety of devices - starting a film on your smartphone on the commute, then continuing on...

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IMRG partner with Affino to launch the automated e-Retail Benchmarking System

AffinoAffino Digital BusinessAffino Social Commerce PlatformAutomated BenchmarkingAutomated Digital BusinessAutomated Retail BenchmarkingDigital BusinessIMRGIMRG Automated e-Retail Benchmarking SystemIMRG e-Retail Benchmarking SystemIMRG e-Retail IndexRetail BenchmarkingRetail Performance Benchmarkingsocial commerce+-

We at Affino are very proud to share the culmination of a 9 month collaboration with IMRG. The fruits of our labours have brought forth a truly smart, automated web-enabled service for retailers, powered by our own Affino Social Commerce Platform. The full details are set out in the following recently minted press release:



London, 27 October 2014: IMRG – the UK association for e-retail – is pleased to announce the launch of the e-Retail Benchmarking System, powered ...

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Delivering a More Successful Digital Business

AffinoAffino Social CommerceAffino Social Commerce SoluctionDigital BusinessDigital Business ExpertiseDigital Business Front-endDigital Business PlaformDigital Business Transformation PlanDigtial Business AuditMore Successful Digital Businesssocial commerceSocial Commerce ExpertiseSocial Commerce Platformsocial commerce solutionSocial Commerce SpecialistTransformation Plan+-

One of the trickiest questions I get asked regularly is - "What exactly does your company do?". This is not for reasons of difficulty in explaining everything that we do, rather the difficulty of summarising what we do into a sufficiently short format. When I was in Iceland on vacation in September I had the additional challenge of trying to accurately translate some of those technical terms and concepts into everyday vernacular. I decided then and there that I would compose as concise an ...

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Publishers are increasingly turning to Events, Seminars, Data and Member Services

AffinoanalysisBig DataCollaborationcommunityDataeducationelearningeventsIndustry BenchmarkingIndustry DirectoryMember ServicesnetworkingPersonalisationPPAProcurement LeaderspublishingrecruitmentresearchSeminarssocial commercesocial marketplaceWebinars+-

The demise of traditional publishing media is well documented, and barely a month goes by without another title disappearing from the news-stand. The move to digital is now quite a few generations old, and it’s quite evident that for most publishers, simple subscription and advertising alone do not generate sufficient revenues online.


Publishers have to look for other sources of revenue, and the more successful ones are more and more reliant on value-added member services. Much ...

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Destination Stores have yet to be fully realised online

Destination ShoppingDestination StoreecommerceIn-store eventsOnline Retail EventsRetail DestinationRetail EventsRetail InteractionRetail Participationsocial commerceSocial Retail+-

I am very fortunate to live in London from a retail standpoint - there are some really great examples of Destination Stores which continue to push the envelope of creativity and possibility. I’m going to reference 4 different examples - three current, and one recently defunct; with the purpose of showing what Online Retailers could be doing to bring more engagement and excitement into online retail.


Selfridges Oxford Street


Selfridges almost floundered in the late 80&...

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Why all High Street Retailers need a Social Retail Solution

Customer IncentivesCustomer IncentivisationFull-featured Member ProfilesLocalised Store CommunitiesMember CommunityMember ProfilesOffline to OnlineOmnichannel SolutionRetail Communitiessocial commercesocial ecommerceSocial RegistrationSocial Retail+-

First we need to define ’Social Retail’ and detail how it is different to what most companies consider Social Commerce to be. In its simplest form, Social Retail derives from an Integrated Community Space - with proper Facebook-like User Profiles and multiple channels of communication and participation for consumers. Most Social Commerce which you see on the web today is in the form of rather superficial social plugins, most typically - Social Media Sharing and Comments and Ratings....

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Meeting the Challenges of Integration

AffinoAffino 7Affino Smart IntegrationsAffino Social Commerce SolutionapiEase of IntegrationecommerceEcommerce IntegrationsEconsultancyintegrationIntegration ConsiderationsIntegration StrategyKey Integrationssocial commerce+-

A recent Econsultancy feature discussed the challenges Integration poses for business growth. No matter what type of website / online business you run, there’s likely some need for Integration to provide you with the full solution you require. Ecommerce websites typically have a large number of Integration requirements - I have listed the key areas below. Integration is often a costly and time-consuming activity, and one which needs to be maintained in perpetuity. There are of course a ...

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The Ideal Fashion Ecommerce Template

Delivery and ReturnsecommerceEcommerce TemplateFashion Retailonline retailPersonal RecommendationsShopping Onlinesocial commercesocial mediaSocial Sharing+-

Retail is increasingly moving online, although there will always be some forms of shopping more suitable for a personal hands-on experience. When I buy clothing, I always try to bear in mind the following five criteria (The 5 F’s):

  • Fabric - What is the garment made of? Is it machine-washable? How does the fabric drape? Is the fabric water resistant and breathable? How will it stand the crumple test?
  • Fit - Exactly what size and shape is the garment? How well will it fit me - is it slim
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Sharing is the new Ownership!

AirbnbBusiness EvolutionCar PoolCar PoolingCollective OwnershipEco-consciousecommercemembershippublishingPurchasing OptionsRentalRental EconomyShared OwneshipSharing Economysocial commercesocial mediasocial networkingSubscriptionUrbanisation+-

Society is going through a key step change at the moment - we’re still in the throes of a major global move to urbanisation - prices are sky-rocketing and living space is shrinking. What with wage levels largely frozen since 2008 - your typical householder has less disposable income and less space to stow their goods.


Several rental-type businesses are already into maturity through technical innovation - most people rent or subscribe to music and video now - via iTunes / Google ...

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10 Top Tips for Ecommerce

ecommerceEcommerce WishlistFuture of Online Retailinternet retailInternet Shoppingonline retailOnline Retail RewardsPost Purchase DissonancepublishingRetail ReassuranceRetail SimplicityReturns Handlingsocial commerce+-

Not only am I an Ecommerce Specialist for Affino, I am also an avid International Internet shopper. I buy goods from pretty much every part of the civilised world - from USA to Hong Kong and Japan and all the major states of Europe in between (20+ countries). I have bought all manner of goods at all manner of prices / currencies and dealt with various returns processes, goods forwarding services and general customer services - including advanced goods and customs / imports handling. My day-to-...

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2019 19

Driving business at some of the world's most forward thinking companies

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Ocean Media
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AOP - Association of Publishers
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And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

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