Stefan's Naturally Aspirated Blog

Apple Mints Fool's Gold

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In the past, Apple has relied on specialist companies to ’bling’ up its devices for the super-rich, who’ll pretty much put down a deposit on anything the slightest bit golden. There are a number of customization companies which will switch out device casings with precious metals and alloys and encrust with precious stones. Apple obviously fancies a slice of that action and has a version of its new Apple Watch due to retail for £13,500 at the end of April. This is pricey ...

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We will all miss the unique visionary genius Steve Jobs

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I am very saddened to hear that Steve Jobs has unfortunately succumbed to pancreatic cancer after a brave fight of some 8 years.

As someone who loves technology, and more importantly loves the benefits that great technology brings - I will be eternally grateful for Steve’s contributions to the world.

Hundreds of millions around the world have benefitted both directly and indirectly from Steve’s input. Steve was never afraid to go his own way, he always believed though we frequently ...

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No Surprise that Apple is now the World's Most Valuable Brand

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On the latest Millward Brown BrandZ ’Global Top 100’ listing, Apple has overtaken Google by quite a significant margin. No doubt this has a lot to do with the phenomenal sales success of the iPad, as well as continuing strong retail performance across most divisions.

Our own household has slowly and steadily, not particularly deliberately, become rather Apple-fied. It started with iPods and iPhones, then a MacBook Pro or two, and now includes iMacs, iPads and Apple TV. I’m not ...

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