Stefan's Naturally Aspirated Blog

The next big changes in publishing will be influenced by what iTunes and Spotify did for music consumption

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The last big step change in publishing was the accelerated transition to digital formats - eBooks, PDFs and the like. In a similar way, the music industry moved from CDs and Vinyl to be largely dominated by digital formats like MP3 and FLAC.

 

We’ve already heard from academic publishers that Professors and student bodies no longer wish to buy the whole text book, but only the 2-3 most relevant chapters. In publishing we are therefore moving metaphorically from album to single ...


Apple launches Student Textbook MKII

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Yesterday’s Apple Education Event (iBooks 2) was essentially all about the iPad’s increasing role within the realms of education. I already own a number of educational-type Apps on my iPad which I believe had a significant impact on this evolution - Touch Press’s ’The Elements’ and ’Solar System’ as well as Transworld Digital’s ’The Magic of Reality’ are all superb types of a new interactive forms of learning - the latter is closer to ...


The latest generation of Amazon Kindle still has a long way to go

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I had myself quite a bookish Christmas in many ways. Books are always big sellers as Christmas gifts in Iceland, and in addition to a number of the traditional variety, I was also the fortunate recipient of the 3G version of the latest Amazon Kindle eBook reader.

The 3G version means that I can download books from the Amazon Store - pretty much anywhere in the world, sitting on the beach for instance - having just completed the main holiday read a little prematurely.

Anyway, I thought I would ...


Adding Value to Intangible Assets

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In view of the declining consumption of ’solid media’ that is to say - Printed Media and CDs in particular, it is becoming ever more important to justify / qualify the cost of digital media. A whole generation has grown up with the ’Free Internet’. There are enormous numbers of digital media consumers who pay nothing for the privilege of viewing, reading, listening to or even downloading their daily fix of media.


Back in my childhood days the type and number of media ...

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2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year