Stefan's Naturally Aspirated Blog

Affino Hosting Services Overview

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This is a general introduction and overview to the various hosting services provided by Affino - just so everyone has a clear picture of what options are available and by what magnitude hosting provision can be ramped up to handle traffic growth and spikes in activity.

The Affino SaaS Platform is a fully cloud-hosted solution, which has been hosted on the Amazon Cloud from its earliest days. It uses the latest industry standard technologies for security, backup, load-balancing, scaling, recovery...


Is Selfridges' £40 million investment a reasonable amount for a digital retail business?

Adaptive Web DesignCost of Digital BusinessDigital BusinessDigital InvestmentDigital PlatformDigital RetailDigital Retail SolutionDigital ROIecommercehostingIBM WebSphereOmnichannelresponsive designRetail FulfilmentSelfridgesSelfridges WebsiteSelfridges Website Launch+-
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Last week saw the launch of the new Selfridges website, part of a £40 million investment over the next 5 years. I must say that I quite like the improved product pages - which are really snappy and contain near enough of the right details and features - I like the layout of the page too, although feature-wise overall it’s not quite up to my ideal customer user experience, as per what I posted earlier this year in my ’The Ideal Fashion Ecommerce Template’ article.

 ...


BBC Down!

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Some of you may have noticed that several parts of the BBC website were down for several hours last night. I don’t know if this had anything to to with 10:10:10 - but it any case it brings to light the continuous fragility of the Internet and web hosting in general.

It is inevitable that everything that is UP must at some time come DOWN, it’s not so much about the frequency of how often this happens, but much rather about how well the Internet stays up and how much we depend on the ...

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2020 23

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And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year