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Stefan's Naturally Aspirated Blog

10 key considerations for Growing Your Business Organically online

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There’s a huge amount of processes and procedures that go into building a business online it would be very difficult to cover absolutely everything in a single article. Instead I have tried to distil some of the key considerations which get you into the right mindset and help you maintain good habits for growing your site in an organic fashion. There’s another promotional layer which overlaps with this, and is often called ’Growth Hacking’, which we will be covering in a...


News Corporation in all out Paywall Onslaught

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Following a paywall going up on The Times and Sunday Times earlier this year, News Corporation has just made the announcement that News of the World is going to have a paywall come October.

 

As I posted back when The Times was locked down, you need to have high value unique content for a paywall business model to work, and you have to get your pricing spot-on for customers to bite. Pricing is pretty much the same as for The Times - £1 per day or £2 per week - News of the ...


The Paywall Debate

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For anyone even slightly connected with online media, it cannot have escaped your notice that News International fairly recently introduced subscription-only access to their Times and Sunday Times websites. Superficially, everything looks the same, but as soon as you click to access an article’s details, up pops the paywall to demand payment for further progress.

If you look at the figures:

  • £1 for first 30 days (circa 4 weeks)
  • £2 per week thereafter (remaining 48 weeks of
...

The Future of Music Online 2010

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Is Spotify the Future of Music Online? - In part ...
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The Future of Music Retail - Introduction

 

2 Significant music-related things happened for me in 2009. Firstly, I signed up for the Premium version of streaming service - Spotify; secondly, I finally succumbed to Apple and bought into the iPhone smartphone. I have several discarded MP3 players and iPods which have somewhat fallen into disuse as I found it a burden to carry around so many devices. The fact that the iPhone comes with iTunes / iPod functionality means that I now always ...

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