Stefan's Naturally Aspirated Blog

The Equal Importance of Soft Marketing Power

Brand StrategyBrandingdesignDigital DesignDigital marketingMarkeitngSoft Powerwebsite design+-
2016AfBlgSoftPower700

There are several dimensions to marketing, and much like when you apply a paint brush to canvas, you use a variety of nuances in technique, touch, texture and detail to get your vision across fully dynamically. In marketing we talk about ’Push’ and ’Pull’, ’Leadership’ and ’Influence’. The classic push variety is a bold and brassy advertisement which hopefully visually punches the target audience right between the eyes - to make maximum impact. ...

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Affino Design Elements Encyclopaedia goes live!

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2012ComrzBlogAffinoDesignElements480

We’ve been meaning to do this for a while, and it actually turned out to be a lot less painful than I had originally envisaged - but here it is! - a comprehensive ’Affino Design Elements Overview - featuring 76 of the 81 Design Elements currently available in Affino - including the 2 new Recruitment ones (’Job Search’ and ’Member Profile’).

 

I have managed to squeeze them all onto a single screen - and placed them in the position you would ...

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Irish Books Direct is officially launched

AffinoBook RetailBooks OnlineBrand IdentityBrandingCelebrating Irish LiteratureComrzdesignecommerceeCommunityIrish BooksIrish Books DirectIrish CultureIrish Literaturesocial commercesocial marketplacesocial mediasocial networkingSocial Promotion+-
2011ComrzIBDWebsiteHome480

The new Irish Books Direct website, is the epitome of a modern family business; it’s also a great example of proper Social Commerce. Affino and Comrz have always been great enablers, but nothing is achieved without a sound business vision and the right people behind it.

Alasdair Verschoyle has long been involved in book retail and distribution, and always had the goal of one day creating a community-centric book store focused on his Irish roots, and underlined by a passion for championing ...

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Rebekka Guðleifsdóttir's Handmade Sweaters are the perfect embodiment of a Global Internet-Enabled Boutique Business

AffinoArtblogbloggingBoutiquedesignecommerceFaceBookflickrHand Madeinternet retailKnitwearlikeMindsPayPalPhotograpyRebekka GuðleifsdóttirShopifysocial commercesocial marketplacesocial mediaSweaterWordpress+-
Handmade and Designed Icelandic Wool Sweaters by Rebekka Guðleifsdóttir

Those familiar with our website, may have seen Rebekka Guðleifsdóttir’s name mentioned once or twice before on this site. I picked up on her several years ago (back in the days of Emojo) when her celebrated Flickr Photography Page first rose to prominence. She has many strings to her bow; apart from being a great photographer with an exceptional eye for composition, she is a competent pencil illustrator and superb knitter of stylish Icelandic ’Lopi’ wool sweaters - ...

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New Comrz News Presentation Style makes for the Ultimate Topical News Resource

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2010ComrzBlogTopicalNewsM

Markus was not happy with how our News pages looked on Comrz, and I was set the task to devise a new presentation template to showcase the very best of news delivery currently available on the web. I spent several days trawling all the major news sites, and was particularly impressed with several of these, largely - BBC, CNN and The Guardian. The idea was to produce the Ultimate Topical News Resource - where you could easily seek out, list and review key news stories by key criteria.

 

...

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Colours of the Web - Colour-dominance online

AboutadobeAmazonAOLappleAskBloggerBrand ValueBrandingCOLOURloversdesigneBayFaceBookFoxGoogleLogo DesignMicrosoftMozillaPayPalReal NetworksWikipediaWordpressYahooyoutube+-
2010ComrzBlogColoursOfTheWebM

Design Community COLOURlovers recently produced an interesting piece on ’Colours of the Web’ - reviewing logo colour preferences for the 100 leading web properties - in accordance with Alexa.

You can see that the full spectrum is fairly well covered all in all, but there is a significant dominance of blue and red, which funnily enough are the most popular brand / logo colours both offline and online. For a brand expert, there are no real surprises here - either by pattern or ...

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Driving business at some of the world's most forward thinking companies

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And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

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