Stefan's Naturally Aspirated Blog

The Equal Importance of Soft Marketing Power

design website design Branding Brand Strategy Digital marketing Soft Power Markeitng Digital Design + -
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There are several dimensions to marketing, and much like when you apply a paint brush to canvas, you use a variety of nuances in technique, touch, texture and detail to get your vision across fully dynamically. In marketing we talk about ’Push’ and ’Pull’, ’Leadership’ and ’Influence’. The classic push variety is a bold and brassy advertisement which hopefully visually punches the target audience right between the eyes - to make maximum impact. ...


Affino Design Elements Encyclopaedia goes live!

design design centre design elements design objects Affino Website Implementation Look and Feel Design Widgets Content Highlights + -
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We’ve been meaning to do this for a while, and it actually turned out to be a lot less painful than I had originally envisaged - but here it is! - a comprehensive ’Affino Design Elements Overview - featuring 76 of the 81 Design Elements currently available in Affino - including the 2 new Recruitment ones (’Job Search’ and ’Member Profile’).

 

I have managed to squeeze them all onto a single screen - and placed them in the position you would ...


Irish Books Direct is officially launched

design eCommunity social marketplace social media social networking Comrz ecommerce social commerce Affino Branding Social Promotion Brand Identity Celebrating Irish Literature Irish Books Direct Irish Culture Irish Literature Irish Books Book Retail Books Online + -
2011ComrzIBDWebsiteHome480

The new Irish Books Direct website, is the epitome of a modern family business; it’s also a great example of proper Social Commerce. Affino and Comrz have always been great enablers, but nothing is achieved without a sound business vision and the right people behind it.

Alasdair Verschoyle has long been involved in book retail and distribution, and always had the goal of one day creating a community-centric book store focused on his Irish roots, and underlined by a passion for championing ...


Rebekka Guðleifsdóttir's Handmade Sweaters are the perfect embodiment of a Global Internet-Enabled Boutique Business

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Handmade and Designed Icelandic Wool Sweaters by Rebekka Guðleifsdóttir

Those familiar with our website, may have seen Rebekka Guðleifsdóttir’s name mentioned once or twice before on this site. I picked up on her several years ago (back in the days of Emojo) when her celebrated Flickr Photography Page first rose to prominence. She has many strings to her bow; apart from being a great photographer with an exceptional eye for composition, she is a competent pencil illustrator and superb knitter of stylish Icelandic ’Lopi’ wool sweaters - ...


New Comrz News Presentation Style makes for the Ultimate Topical News Resource

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2010ComrzBlogTopicalNewsM

Markus was not happy with how our News pages looked on Comrz, and I was set the task to devise a new presentation template to showcase the very best of news delivery currently available on the web. I spent several days trawling all the major news sites, and was particularly impressed with several of these, largely - BBC, CNN and The Guardian. The idea was to produce the Ultimate Topical News Resource - where you could easily seek out, list and review key news stories by key criteria.

 

...


Colours of the Web - Colour-dominance online

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2010ComrzBlogColoursOfTheWebM

Design Community COLOURlovers recently produced an interesting piece on ’Colours of the Web’ - reviewing logo colour preferences for the 100 leading web properties - in accordance with Alexa.

You can see that the full spectrum is fairly well covered all in all, but there is a significant dominance of blue and red, which funnily enough are the most popular brand / logo colours both offline and online. For a brand expert, there are no real surprises here - either by pattern or ...


New Comrz Website Launched!

design design centre Comrz design objects Affino Comrz Website + -

Well, it’s finally happened ... Comrz.com is now sufficiently shiny and refined to be shared with the rest of the world.

 

It is certainly the most refined build of Affino currently in existence - featuring lots of little design details which are only likely to be discovered by those who take their time to review the entirety of every design page, possibly with the aid of a magnifying glass!

 

We’ve honed our approach to brand reinforcement with lots of brand echoes ...


Work in Progress

design design centre Comrz design objects Comrz Website + -

Throwing up a site quickly with Affino really isn’t problem. The difficulty comes when you want to use and deploy everything at your disposal in as high quality a fashion as is practically possible.

 

I am in the process of building an enormous site - wholly from scratch - this involves originating hundreds of icons and dozens of Profiles, Channels and Skins.

 

We deemed that communication was the key factor, and as a result this is where I have concentrated my efforts in ...

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2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
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2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year
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