There have been a large number of articles in the past couple of months pitching and debunking the different angles on Sales and Marketing Automation (SMA). For most companies SMA means adding yet another layer of software / systems on top of an already highly complex suite of solutions. Most articles conclude that Sales and Marketing Automation is really only for the largest of companies, that it is not practically viable for small to medium enterprises.

One of the key things we at Affino do ...

During my visit to Internet World last Wednesday, I noted that a number of companies had their own angle on ’Customer Experience Management’. Recent empirical evidence shows that customers no longer make linear journeys through websites or the Internet as a whole. I myself am a tangential interlaced-browsing aficionado who thinks nothing of popping open another browser window and exploring frequently obtuse or out of the ordinary avenues.

My thoughts veer towards motorcar ...

There’s a huge amount of processes and procedures that go into building a business online it would be very difficult to cover absolutely everything in a single article. Instead I have tried to distil some of the key considerations which get you into the right mindset and help you maintain good habits for growing your site in an organic fashion. There’s another promotional layer which overlaps with this, and is often called ’Growth Hacking’, which we will be covering in a...

The most significant of the eCommerce introductions in the Affino 7.1 release is our new Store Credits system. This of course bolsters the existing Service Credits - where Consumers are rewarded for their onsite activities with access to premium features and functions. Store Credits of course give your website a fully monetised approach to incentives.

Customers can accrue Store Credits in three ways - by making a purchase, similar to the Boots / Frequent Flyer / Nectar / Tesco loyalty ...

The Automated Customer Ladder is Affino’s unique and ingenious engine for tracking, motivating and incentivising existing and potential customers on your website. A vast array of Conversion Trigger Event Types allow you to reward pretty much any kind of user activity on your website, and in turn trigger incentives and notifications which encourage further activities and interactions.

A highly detailed compound Analytics Screen monitors and filters the activities by defined target...

There has been a significant amount in the press recently about Finnish National Library microsite - ’Digitalkoot’ which has managed to combine the best elements of gamification and crowdsourcing to get members of the public to willingly participate in menial data entry.

Hundreds of thousands of documents have been scanned into the national library archives, but a lot of the printed material is too fuzzy for automatic text recognition to work. This is where games ’Mole Bridge&...

I was required to do some reference visuals for the soon-to-be-released ’Affino Customer Ladder’ - particularly for the comprehensive Analytics screen. A very big part of this new experience is the ’Conversion Events’ and the various ’Badges’ that can be earnt / accrued. For the reference visuals, there were a couple of badge highlights elements that needed to be rendered, and as such I needed some Affino Button Badges. This is what I have been doing over the ...