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Stefan's Naturally Aspirated Blog

No Surprise that Apple is now the World's Most Valuable Brand

amazon.comappleApple TVAT&TBrand IdentityBrand ProfileBrand ValueChina MobileCoca-ColaDeutsche TelecomGeneral ElectricGlobal Top 100 BrandsGoogleHewlett PackardHPIBMICBCiMaciPadiPhoneiPodiTunesmacbookMacBook ProMarlboroMcDonald'sMicrosoftMillward BrownMillward Brown BrandZnokiaSonyTop Brands 2011UPSVerizonVISAVodafoneWalmartWells FargoWorld's Most Valuable Brand+-
2011ComrzBlogMillwardBrownBrandZM

On the latest Millward Brown BrandZ ’Global Top 100’ listing, Apple has overtaken Google by quite a significant margin. No doubt this has a lot to do with the phenomenal sales success of the iPad, as well as continuing strong retail performance across most divisions.

Our own household has slowly and steadily, not particularly deliberately, become rather Apple-fied. It started with iPods and iPhones, then a MacBook Pro or two, and now includes iMacs, iPads and Apple TV. I’m not ...

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