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Stefan's Naturally Aspirated Blog

Ticketmaster goes fully social with Facebook

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Ticketmaster has just announced an interesting collaboration with Facebook, where Facebook members can see which seats their friends have booked at a show / venue - and are then able to book seats next to those. To start with, the pilot project will be limited to 300 venues - which ones these are has yet to be fully confirmed.

At the core of this though, is the essence of Social Commerce - the model of ’Your friend bought this so you might like it too’. I can see a whole series of ...

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