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Third Party Cookies are just 10 months away from being Phased Out

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Third Party Cookies

We feel that it’s important for site owners to be fully prepared for the imminent end of Third Party Cookies - which are due to be phased out before the start of 2022 - or by the end of this year! This means turning over to First Party Data methods - that is to say fully Native Data Gathering and Analysis in place of all those soon to be expiring Third Party Plugins.

 

GDPR is Having a Massive Impact

 

We have noted how site owners are already feeling the impact of the more ...


Why Taking Control of your First Party Data is critical for Future Success

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2020AFOBlgFirstPartyData700-min

We witnessed a number of paradigm shifts in 2020 on the road to the ending of 3rd Party Cookie support.

 

Apple in particular was highly active on the user security front - introducing default 3rd Party Cookie Blocking right across its software portfolio. iOS 14, iPadOS 14 and macOS Big Sur all ushered in a new age of user-centric protections - to help prevent third party exploits which happen all too frequently on the internet.

 

And while Apple’s Safari and Firefox’s browsers were the ...

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