Stefan's Naturally Aspirated Blog

The Most Iconic Brand Identities

Best Brand IdentitiesBest IdentsBrand IdentityBrand IdentsBrand LogosBrandingBranding SymbolismLogo DesignSymbolism+-
2015AfBlgLogoIdents480

The perfect logos for me are the ones distilled down to the simplest forms, using the fewest of brush-strokes, and conveying exactly the right sort of meaning to the intended target audience. I have selected 25 of the best examples of this, where the brand values, history, mission statement etc. is perfectly encapsulated and communicated in a single symbol. Some of the symbols on this page are nigh on perfect, some only work fully within certain contexts, and others suffer a little from scaling...

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2020 24

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2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year