Stefan's Naturally Aspirated Blog

Germany vs Google

Advertising RevenueCopyright ViolationGEMAGEMA vs YouTubeGerman PublishersGermany vs GoogleGoogle GermanyMusic DiscoveryMusic IndustryMusic PromotionPublisherspublishingsocial mediaSocial PromotionVG MediaVG Media vs Googleyoutube+-

Two years ago I wrote an article about how GEMA, the German performance rights organisation had targeted Google’s YouTube video platform in terms of how it dealt with the public posting of music videos not personally sanctioned by GEMA. GEMA’s contention was that the 24 hour take-down rule was insufficient, and that Google / YouTube should be made to pay penalties for illegally displaying those videos at all, as it was gaining advertising royalties while those videos were played ...

The age of intrusive advertising is being overtaken by smart brand advocacy

advertisingAdvertorialBrand AdvocacyEndorsementIntrusive AdvertisingNative AdvertisingPre-roll adsProduct Placementsocial mediaSocial PromotionSponsorhipTV Sponsorship Idents+-

The last vestiges of more traditional advertising - pre-roll video ads, native advertising and TV sponsorship idents etc. are all coming under threat of extinction. Anything which is deemed intrusive or interruptive will no longer be tolerated by target audiences. Brand owners instead need to rely on more subtle ways of brand advocacy like product placement and celebrity / personality endorsements.


A classic example of the new paradigm is TV Show ’Made in Chelsea’ which now...

New MySpace Music Player is likely too little too late

Internet Music PlayerLast.fmMusic DiscoverabilityMusic PlayerMusic RecommendationsMusic SiteMySpacesocial mediasocial networkingSocial PromotionSoundCloudSpotifyTomhawkTumblryoutube+-

It seems MySpace is still very much in catch-up mode, as its latest offering does not really offer up anything close to the scene-changer that MySpace so desperately needs. I remember the older MySpace Player quite fondly - with its animated EQ bars and customisable colours; since then we have seen Spotify, Soundcloud, Tomahawk, and even YouTube stealing a march on MySpace’s former lead in the online music promo sector.

As a Music Player, it probably owes most to Spotify - in terms...

Irish Books Direct is officially launched

AffinoBook RetailBooks OnlineBrand IdentityBrandingCelebrating Irish LiteratureComrzdesignecommerceeCommunityIrish BooksIrish Books DirectIrish CultureIrish Literaturesocial commercesocial marketplacesocial mediasocial networkingSocial Promotion+-

The new Irish Books Direct website, is the epitome of a modern family business; it’s also a great example of proper Social Commerce. Affino and Comrz have always been great enablers, but nothing is achieved without a sound business vision and the right people behind it.

Alasdair Verschoyle has long been involved in book retail and distribution, and always had the goal of one day creating a community-centric book store focused on his Irish roots, and underlined by a passion for championing ...

A few technical hitches for Glorious Royal Wedding Live Online Coverage

BBCCNNITVLive BroadcastLive StreamingRoyal WeddingRoyal Wedding Livesocial mediaSocial PromotionVideo PlayerWill and KateWilliam and Catherineyoutube+-

As is often the case, I checked out the various offerings of live coverage online. Key resources for me on this occasion were the BBC, ITV, YouTube and CNN. At first the BBC coverage seemed the best, yet just when the wedding dress was about to be revealed, the BBC live stream crashed out.

I had been checking on YouTube and CNN also, and these suffered the occasional stutter, in fact YouTube was the most stuttery - even though it was re-streaming the main BBC broadcast. Suprisingly leaving ITV as...

Superb Live Streaming Coverage of Coachella by YouTube

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I always thought the BBC were the masters of live music coverage, and in many ways they still are - in terms of all the behind the scenes footage, biographies, interviews, escapades and impromptu live accoustic sets. For this year though, YouTube has done a sterling job in letting non-attendees witness the live spectacle of Coachella, America’s Glastonbury of sorts, at least a little brother to Glastonbury in most ways.

I’m not going to split hairs on the lineup, I have watched a ...

Support Record Store Day!

Black Market RecordsBM SohoCD SalesdownloadsHigh StreetHMVIndependent Record ShopsIndependent Record StoresiPhoneiTunesMusic & Video ExchangeMusic IndustryPhonicaReckless RecordsRecord IndustryRecord Store DaySister Raysocial marketplacesocial mediasocial networkingSocial PromotionSohoSounds of the UniverseVinylVinyl Sales+-

Most will be aware that the traditional high street record store has become an endangered species. Long gone are the days when you had an HMV, Virgin, Our Price, Woolworths and WHSmith on the same high street - all selling vinyl records; nowadays only HMV remains as a proper high street music retailer and even HMV has abandoned nearly all vinyl. Off the high street though is where the real action is / was happening - the independent record stores would be found in a back alley or cul-de-sac ...

Eric Prydz EPIC show at O2 Brixton Academy - 02 April 2011

Cirez DDance MusicEP/ICepicEric PrydzEric Prydz in ConcertHouse MusicmusicO2O2 Brixton AcademyPrydaPrydzsocial mediaSocial Promotion+-

As a long-term fan of Eric Prydz in all his guises - Prydz / Pryda / Cirez D etc. (I have most of his output on 12" vinyl - yeah old-school I know!), and as the person who implemented most of the current look-and-feel of his website, I felt doubly proud / excited to have attended this landmark event.

Somewhere between 4,000 and 5,000 of us were packed into the cinema-style venue (O2 Brixton Academy), brother Markus and his wife Kinga completed our small group. We arrived via Victoria Line - just ...

What is the correct definition for Social Commerce?

bazaarvoiceBonanzaBuzzmartGroup BuyingGrouponInternet HubLocalMiloQ&AQuestions and AnswersRatings and ReviewsrecommendationsReevooRetail MarketplaceShopIgniterSocialsocial commercesocial marketplaceSocial PromotionSocial WidgetsThisNextViewpoints+-

In a recent Blog post, I referred to Brian Solis and JESS3’s ’Conversation Prism’ where they list 7 companies as being representative of Social Commerce; as follows:

Bazaarvoice - 3d Party Widgets for Ratings / Reviews / Answers - similar to UK-based Reevoo
Groupon - Group Buying / Discounts
LivingSocial - Group Buying / Discounts
Milo - Local Shopping Marketplace (They define themselves as the Anti-Amazon marketplace - representing local retailers)
ShopIgniter - eCommerce, Social...

Do we really need Groupon?

Buying'commerceComrzCrowdityDiscounts'Google'GroupGroupolaGrouponIncahootKGBDealsLastminutesocial commercesocial marketplacesocial mediaSocial PromotionToptable+-

Alongside many Brits, I have been encouraged to sign up to Groupon so as I don’t miss out on some amazing deal or stupidly pay over the odds for an essential product or service. I am already signed up to more specific discount sites / services like BrandAlley (mostly Fashion / Accessories / Homeware), Toptable (Restaurants) and Lastminute (Hotels / Travel / Excursions / Entertainment).

I am signed up on Groupon for ’London’ - but London is an enormous place, and all the offers ...

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