There’s a lot of misunderstanding about what ad blockers do, and about what their real impact is. Several different strategies have emerged to deal with ad blockers, from outright access blocking to gentle consumer petitioning. Yet there is only one genuinely successful way to deal with ad blockers - which is to serve up properly vetted ads natively.
I talk of ’properly vetted ads’ as the downside of programmatic advertising is the lack of significant validation - ...
A slight switch-up on the Ali riff - who’d want to sting like a Bee anyway, a once only sting which leads to a ruptured abdomen and instant death for the protagonist. Far better to sting with the power of an Asian Hornet - the most formidable and lethal of flying stingers, with unparalleled stamina in the action department. Yet as we all know, power means nothing without control. You can have the most powerful engine in the world, but without sufficient vehicle downforce and traction, all...
Running a multidisciplinary digital business is usually hard work, and can be considerably complex for anyone trying to maintain a dynamic digital presence. In fact most companies do themselves few favours either by having an overly convoluted solutions and systems setups - often utilising 20 or more disparate technologies to provide the full-service solution stack. Not only is this approach more vulnerable to security issues, as most data is hacked in transition, but several such solutions ...
When considering the deployment of a new digital business, most companies are aware of the standard approaches to implementing a solution. Going wholly bespoke, utilising an enterprise stack, or going mid-range pick-and-mix are the main ones that come to mind. All those 3 approaches have significant downsides- going bespoke is incredibly expensive and time-consuming, it relies entirely on input from just a single perspective and does not benefit from innovations and synergies that evolve out of...
For business owners taking on the digital domain - there are thousands of different systems catering to their needs. Most of these systems have been developed to take on one or two areas of a business’s operation - CMS, CRM, DAM, Ecommerce, Marketing Solution / Sales and Marketing Automation, Analytics etc. etc. The default position for most companies today is creating a patchwork of integrations between a variety of solutions in order to meet the full spectrum of requirements needed by that ...
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