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Stefan's Naturally Aspirated Blog

10 Benefits of Single-Sourcing

Adblock-alypseAffinoAffino Unified Digital Business PlatformCookie ArmageddonMobilegeddonProcess AutomationResourceSales and Marketing AutomationSeamless Customer JourneySingle Customer ViewSingle SourcingUnified Business Platform+-
2016AfBlgSingleSourcing700

Most complete digital solutions out there are a hybrid mix of as many as a score of different component elements. Buying and integrating lots of disparate systems has certain advantages, but there are twice as many disadvantages, particularly within the current climate of Cookie Armageddon and Mobilegeddon - whereby hybrid and disconnected solutions are being penalised across the board - by browsers, operating systems, platforms, search engines etc.; more than that though, they are ...


10 Essentials for Growing your Digital Business in 2016

AffinoAffino Unified Digital Business PlatformBusiness Automationbusiness developmentBusiness GrowthCookie ArmageddonCustomer Experience PlatformDigital BusinessDigital Business GrowthengagementResourceSeamless Customer JourneySingle Customer ViewUnified Business Platform+-
2016AfBlgEssentialGrowth700

You may have heard some of these before, some are more vital than others no doubt, at least a couple here are business-critical, yet all can and likely will contribute to your business being more successful this year - either by elevating its market presence, or introducing efficiencies and economies of scale with greater flexibility and speed of change / reaction, as well as increased productivity.

 


Responsive Design

If you haven’t done it already, now’s the time. Your ...


10 Key Considerations for Digital Businesses Success in 2015

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2015AfBlogKeyDigiBusiness480

The current digital age is a boon for businesses wanting to operate across boarders and way beyond any localized or temporal restrictions. With increased opportunities though comes more inherent complexity, and a greater need to wrangle some sort of competitive advantage over a much larger competitive field. The following 10 points are core to our own Affino philosophy in how best to deliver a successful business.

 

Mobile First Approach - As Pew Research reports, people glance at their ...


The Other Significant Single Customer View

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2014AfBlfSingleCustomerView480

There has been much talk of the Single Customer View these last 18 months - about providing a seamless and uniform experience for customers across all devices, platforms and touchpoints (OmniChannel)- and how it’s an essential part of any successful modern business. The Single Customer View is best illustrated by Netflix - where you initiate your customer journey on one device and then continue on a variety of devices - starting a film on your smartphone on the commute, then continuing on...

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