We’ve been working with Bathrooms and Showers Direct (BASD) for nigh on a decade now and have had to handle a variety of challenges together over the years, in particular the complexities of the integration with Google Base / Google Merchant Centre which is an ongoing project with Google’s consistently evolving approach.

BASD is something of a special case in that it targets and serves both the trade, as well as domestic customers through the same ecommerce website, i.e. ...

After Americans have gorged themselves on Turkey, many of them feel the need to gorge themselves on ’bargains’ which go on sale the day after Thanksgiving. The UK has always had the Boxing Day sales, but somehow we have become entangled in Black Friday now too . Many retailers, and particularly Amazon have made a significant feature of this for several years now - even offering daily bargains in the week leading up to the big day itself.

For Retail / Consumer Psychologists ...

I’m all for propriety, due consideration and a degree of neutrality, but the PC-correctness bandwagon is somewhat rolling out of control at the moment. People are finding fault with every single type of behaviour and innocent activity - even children’s dressing-up is now often being branded as racism and cultural (mis-) appropriation! As kids in Iceland, we used to play a lot of ’cowboys and indians’ after the comic books we read and movies and TV series we watched - and...

I have been writing for several years now about the need for retailers to fully integrate their online / digital and in-store services - i.e. evolve a properly joined-up service solution. Most high street retailers still maintain several different disparate inventories - physical stores, online and outlet for instance. This usually means that there is typically no correlation between what you search for on your desktop or mobile and what is available in-store. It usually means that you receive ...

Empowering your customers to be consistently within easy reach of around-the-clock services is what will secure the future success of your business. What this means is that businesses need to put more effort into a seamless customer experience across all contact points.

For most people now, the mobile phone / smartphone is their most used / accessible device - typically within arm’s reach at all times. Already several individuals have huge parts of their lives entirely committed ...

Christmas comes around again, and the madness of Christmas shopping descends upon us once more. In previous years I plan the campaign many weeks in advance and have a list with names and intended gifts. I then typically spend one weekend shopping in-Town (Saturday + Sunday), in my case West End London first weekend in December; and anything I don’t buy in-store on Saturday or Sunday, I order online on the Sunday night.

There is a vast difference to shopping online and shopping on the High ...

A recent report ’The Connected Kingdom’ commissioned by Google and carried out by US consultancy - Boston Consulting Group, finds that the Internet contributed some £100bn or 7.2% of UK gross domestic product in 2009.

This £100bn figure is said to be a conservative estimate, and excludes business-to-business eCommerce which is a £360bn per year market alone.

Of the £100bn figure, half of this is estimated to be consumer eCommerce, £10bn is for internet ...

"Keeping Iceland Warm since 1926"

Legendary Icelandic outdoor clothing manufacturer 66°NORTH is bringing its wares to England for a limited time! Famed for warm, durable, weather-proof garments for all the family, 66°NORTH will be sporting a ’Trunk Show’, really a Pop-up Store as such, which will be located at:

10a Blandford Street, London W1U 4AZ (Just off Marylebone High Street)
from Thursday November 4th to Saturday November 6th, details are as follows:

Opening Times:

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