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Humanity Direct Rebranding and Replatforming Enhances Stature

100% Transparent CharityAffinoAffino Unified Digital Business PlatformBrand ProfileBranding ProcesscharityCharity WebsiteDirect CharityHumanity DirectRebrandingRedesignReplatforming+-
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Affino has been working with Nick, Katrina, Marc and Rachel of Humanity Direct for the better part of a year now, to update and improve its brand and site experience. Right from the start it was felt that the core branding needed updating to better reflect the values of the organisation. Much of Humanity Direct’s activities are focused on Africa, so we looked for graphical references and inspirations from that continent. Settling in the end on African poster art of the 50’s and 60&...

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