Stefan's Naturally Aspirated Blog

Why Social Commerce is Essential for Publishers in 2014

Book ClubsBook RetailBook SubscriptionsEcommerce for PublishersPublisher Social CommercepublishingPublishing GranularityPublishing IndustryPublishing OnlinePublishing TaxonomySocial EngagementTablet EducationTablet Format+-
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As part of our marketing campaign this year, we’ve reviewed a heck of a lot of publisher / magazine / book retailer websites, and while a lot of them are taking positive steps; as a whole, the industry is still a little bit off the pace for what the Internet can truly deliver. Most publishers are still faced with dwindling book sales overall, particularly since the slow-down of the ’50 Shades of Grey’ phenomenon which briefly invigorated the industry.

 

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2020 31

Driving business at some of the world's most forward thinking companies

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And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year