ao link
Affino
Remember Login
Remember Login
Remember Login
Affino 9
Affino 9

Affino 9 has arrived

Next Generation Technology

Discover More

Stefan's Naturally Aspirated Blog

Newspapers moving increasingly into membership services

Benefit of MembershipMembership BenefitsMembership PerksMembership ServicesPublisher MembershipspublishingSubscription MembershipSubscription PerksVertical Membership Portals+-
2015AfBlgNewsMembership700

There was an excellent 2-part feature in the Media Briefing recently about how more and more publishers were looking to develop membership services as a means to engender loyalty and better retain customers.

 

The most well-known of these the ’Times+ Membership’ has supposedly managed to reduce subscription churn by 40%. I’m quite familiar with a number of these services as I am a proxy member through either mobile app, web or Sunday papers subscription. I get regular ...

Did you find this content useful?

Thank you for your input

Thank you for your feedback

Blog Navigation
Blog Navigation

Driving business at some of the world's most forward thinking companies

Our Chosen Charity

Humanity Direct