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Stefan's Naturally Aspirated Blog

Government Watchdog Fires Warning to Media Companies to review their Ad Tech

AdTechData ProtectionGDPRIABICOPersonal DataPrivacyProgrammatic AdvertisingReal Time BiddingRTB+-
2021AFOAdvertisingDataGDPR700-min

The UK Information Commissioner’s Office (ICO) has warned that multiple media companies are in breach of the law as regards the use and abuse of Personal Data.

 

We reported in October of last year how Covid had impacted the ICO and limited their enforcement of GDPR - to such a degree that non-compliance and Data exploitations were running rampant in the absence of any sort of punitive measures.

 

Several issues were identified in Real-Time Bidding systems and Programmatic ...


Data Regulators are failing to enforce GDPR which is leading to massive ongoing Data Breaches and Exploitations of Privacy Details

AdTechData BreachData RegulatorGDPRGoogleIABICOIrish Council for Civil LiberitesProgrammatic Advertising+-
2020AFOBlgDataBreachRegulators700-min

An ongoing investigation by the Irish Council for Civil Liberties has exposed how Google and IAB have continued to exploit EU and GDPR Law in sharing User Privacy Details with nearly 1,000 affiliated companies for further customer exploitation - and wholly without Explicit Consent as required by GDPR and EU Law.

 

It of course doesn’t help matters here that the UK’s regulator - the Information Commissioner’s Office (ICO) has effectively placed itself on hiatus for the ...


Google's Advertising Model and other similar Programmatic Advertising is Now Seriously Under Threat

advertisingAdvertising AutomationBrand StrategyExtremisimFunding TerrorismGoogleInternet AdvertisingmarketingProgrammatic AdvertisingYahoo+-
2017AfBlgGoogleExplosion700V3

Most of you will be very aware how in recent days Google and YouTube have come into significant criticism for enabling branded advertising to appear on extreme / extremist sites, as well as extreme/ist advertising to appear in turn against branded content. This includes having your ads show up on politically extremist sites like Breitbart, or otherwise having extremist and insensitive advertising show up alongside your own carefully curated branded content - for instance as a pre-roll ad on one...


Programmatic Advertising vs Native Advertising vs the Future of Digital Advertising

Ad BlockersAd-buyingAdvertorialAutomated AdvertisingDigital AdvertisingFuture of Digital AdvertisingGhosteryiOS 9Mobile AdvertisingNative AdvertisingPrivacy ToolsProgrammatic AdvertisingReal Time Bidding+-
2015AfBlgProgrammaticNative480

There are some who still aren’t fully au fait with the different types of advertising available, so we will start with a brief introduction before explaining the merits of each. Anyone who has bid for Google AdWords will have some degree of understanding of the basics of Programmatic Advertising. Even though Google AdWords is not exactly display advertising, rather text-only search results advertising, it is still the same basic automated mechanic which gives advertisers / media buyers ...


Editorially-controlled Native Advertising is the only viable future for Mobile Publishers

advertisingAdvertorialEditorial AdvertisingEditorial Native AdvertisingEndorsementMobile AdvertisingNative AdvertisingProduct PlacementProgrammatic AdvertisingpublishingSponsorship+-
2015AfBlgEditorialNativeAdvertising480

The very best kind of advertising is that which is absolutely contextual, integral, personal and wholly targeted - it should be a value added part of the normal browsing / reading process, and should most definitely not stand out like a sore thumb! The very worst kind of advertising by contrast is interruptive, take-over, diversionary nonsense which takes a reader out of their flow and away from their principal area of interest and primary purpose. As a former ad man, I have no qualms in saying...

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2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year