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Stefan's Naturally Aspirated Blog

Vertical Lifestyle Membership Portals are where publishing should be at in 2014

AffinoAffino Social Commerce SolutionBeyond ContentFuture of PublishingInteractive Member ServicesMember ServicesMembership ClubsMembership ServicesNetworking ClubsOnline ClubsOnline Member ClubsPPA AwardsProcurment LeaderspublishingSocial EngagementSocial InteractionVertical Lifestyle Membership PortalsVertical Portals+-
2014AFBlgMembershipPortal480

You should have already read that publishers’ traditional revenue streams of advertising and subscription are not really translating into online success - there’s too much free stuff online, so subscriptions and connected advertising revenues are turning out to be relatively low yield. Some publishers are pinning their hopes on Native Advertising - i.e. Advertorials by another name - but most savvy consumers have already learnt to spot and avoid clicking on those also. In my ...

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