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10 Steps All Affino Digital Managers should be taking to Get Ahead

AffinoAffino Unified Digital Business PlatformContent MeteringContent Personalisationconversion eventsCustomer Engagementcustomer ladderPersonalisationRelated Contenttaxonomy+-
10StepsAhead

Overall, Affino is a pretty unique tool-box of structural elements and automated processes - which not everyone yet is using to their full advantage. Understandably, this is often to do with different operational priorities and resource limitations, but by and large you don’t need to do much to improve your impact, just learn from your more successful Affino colleagues. Here follows a list of relatively straightforward tasks that all can take advantage of to advance their digital presence ...


GDPR : Explicit Consent and Interest Preferences

Affino GDPRExplicit ConsentGDPRInterest PreferencesInterest StreamsInterest TopicsPersonalisation+-
2017AfBlgGDPRExplicitConsent700

One of the key elements of the new GDPR legislation is that your users / consumers need to grant you explicit consent over how and what you market to them - this means also that you need their permission to store their personally identifiable details and exactly how those details are to be processed. It means you can no longer have a single tick-box for blanket coverage of any and all of your marketing messages.

 

In fact up until now, the pattern has been largely to have 2 tick-boxes, ...


Achieve More with a Fully Connected CRM at the Heart of your Digital Platform

automationBusiness ProcessesContact CaptureCRMPersonalisationProcess AutomationSales Leads ManagementTargetingWorkflows+-
2017AfBlgCoreCRM700V2

Most business owners are already fully clear on how critical a CRM solution is for the running of a contemporary business. Many are not aware though of how much manual work and maintenance is required to support a typical CRM - something along the lines of Salesforce for instance.

 

A typical CRM deployment nowadays consists of significant customisation and integration work, just to get the CRM to connect or ’talk’ with your other critical business solutions. Salesforce can ...


Publishers are increasingly turning to Events, Seminars, Data and Member Services

AffinoanalysisBig DataCollaborationcommunityDataeducationelearningeventsIndustry BenchmarkingIndustry DirectoryMember ServicesnetworkingPersonalisationPPAProcurement LeaderspublishingrecruitmentresearchSeminarssocial commercesocial marketplaceWebinars+-
2014AFBlgMemberServices480

The demise of traditional publishing media is well documented, and barely a month goes by without another title disappearing from the news-stand. The move to digital is now quite a few generations old, and it’s quite evident that for most publishers, simple subscription and advertising alone do not generate sufficient revenues online.

 

Publishers have to look for other sources of revenue, and the more successful ones are more and more reliant on value-added member services. Much ...


Affino 7 Key Synergies

AffinoAffino 7Affino SynergiesAutomated Customer LadderComrzContent FlowDIY ImplementationExpert CommerceGranularisationMedia FlowPersonalisationrecommendationsseoseo automationsocial commerceSocial CRMTransformation+-
2012Affino7Synergies480

The great advantage of Affino 7 having so many different functions and technologies in a single system is that you get unprecedented synergies when combining them all together.

 

Right at the heart of Affino are the Social CRM and Automated Customer Ladder which elevate Affino’s unique approach to Social Commerce to a level unseen in any other system. The true advantage of Affino is using the single interface to manage so many different evolved activities, including the following: ...

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2020 24

Driving business at some of the world's most forward thinking companies

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Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year