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Stefan's Naturally Aspirated Blog

The Importance of NLP in Marketing Communications

Brand StrategyCopywritingmarketingMarketing CommunicationsNeuro-Linguistic ProgrammingNLPPositive AssociationWord Association+-
2015AfBlgNLPPositivity480

’New and improved’, ’Transformative’, ’This changes everything’, ’Younger and more supple’... These are several phrases that are more likely to make us sit up and listen, some slightly tired now and over-used, but others which are still successful in hammering home a definitive competitive advantage for those that make use of them. Yet there are still far too many copywriters that do not take benefit from setting themselves a Neuro-Linguistic ...

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