Stefan's Naturally Aspirated Blog

As a marketing man, I am always slightly uncomfortable when watching Steve Jobs present, the experience is a little akin to being in the presence of an overly committed evangelical street preacher or snake oil salesman for that matter.

Steve will always try to dazzle you with ’statistics’ and ’facts’ which are always presented as being concrete and absolute, but are usually marketing distortions of the truth. I contend that he was largely wheeled out on this occasion to ...