Stefan's Naturally Aspirated Blog

At the end of October TheSun.co.uk subscribers were informed that as of November 30th they would no longer have to pay to access content on the site. All articles, and even The Sun Goals video clip highlights service would then be free to access.

With News UK having paid £30m over 3 years for Premier League goal clips, surely 225,000 subscribers times £7.99 by 12 would be a significant loss? (£21.6m per year). With Ad-blockers on the rise and ad revenue increasingly ...

There was an excellent 2-part feature in the Media Briefing recently about how more and more publishers were looking to develop membership services as a means to engender loyalty and better retain customers.

The most well-known of these the ’Times+ Membership’ has supposedly managed to reduce subscription churn by 40%. I’m quite familiar with a number of these services as I am a proxy member through either mobile app, web or Sunday papers subscription. I get regular ...

You should have already read that publishers’ traditional revenue streams of advertising and subscription are not really translating into online success - there’s too much free stuff online, so subscriptions and connected advertising revenues are turning out to be relatively low yield. Some publishers are pinning their hopes on Native Advertising - i.e. Advertorials by another name - but most savvy consumers have already learnt to spot and avoid clicking on those also. In my ...