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Stefan's Naturally Aspirated Blog

Affino Assists AOP with Rapid Site Redevelopment and Deployment

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Almost exactly one year ago, Affino was commissioned by the AOP to resolve a matter of some technical delicacy and urgency. The incumbent site at the time was malfunctioning, and AOP required a swift resolution to ensure ongoing business continuity.

 

Within just a fortnight of collaborating with Richard Reeves’ team, Affino had helped recover data, redesign, populate and deploy a fully viable phase 1 solution / replacement - covering all of AOP’s essential business functions...


Vertical Lifestyle Membership Portals are where publishing should be at in 2014

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2014AFBlgMembershipPortal480

You should have already read that publishers’ traditional revenue streams of advertising and subscription are not really translating into online success - there’s too much free stuff online, so subscriptions and connected advertising revenues are turning out to be relatively low yield. Some publishers are pinning their hopes on Native Advertising - i.e. Advertorials by another name - but most savvy consumers have already learnt to spot and avoid clicking on those also. In my ...


Publishers are increasingly turning to Events, Seminars, Data and Member Services

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2014AFBlgMemberServices480

The demise of traditional publishing media is well documented, and barely a month goes by without another title disappearing from the news-stand. The move to digital is now quite a few generations old, and it’s quite evident that for most publishers, simple subscription and advertising alone do not generate sufficient revenues online.

 

Publishers have to look for other sources of revenue, and the more successful ones are more and more reliant on value-added member services. Much ...

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