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Stefan's Naturally Aspirated Blog

Marketing 101 for All

Advertising StrategyBrand EngineeringBrand StrategyCall to ActionmarketingMarketing 101Marketing DeliverablesMarketing Strategy+-
2016AfBlgSeikoLifeTime700

I often get asked for Marketing Advice by various family members, some more than others obviously, and all understandable since I am indeed a Brand Strategist and Brand Engineer. Branding and Marketing are both a Science and an Applied Art, which means there is a golden best practice standard / model which any and all marketeers can follow / apply.

 

This article will hopefully set down the markers clearly, to explain the essential fundamentals of scientific marketing.

 

Let&rsquo...


The 5 Phases of Brand Engineering

Brand EngineeringBrand OriginationBrand ProfileBrand StrategyBrandingChannel MarketingmarketingMarketing ChannelsMarketing Strategy+-
Brand Engineering

Branding is forever a full-time and a fully 360° vocation. It’s about seeing all the angles and dealing with them in a scientific and progressive manner. As with many task-oriented disciplines, consideration is everything, and every tiny detail can make a difference.

 

As both a University and Advertising Industry educated Marketing and Brand Specialist, I will always put the teachings of Abraham Maslow above those of Philip Kotler. The essence of Marketing is discerning and ...


Website still considered most important marketing channel for majority of businesses

advertisingBrand StrategyDirect MarketingEmailmarketingMarketing ChannelsMarketing StrategyMobile WebPPCpublishingresponsive designseowebsiteWebsite Strategy+-
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In the Econsultancy / Oracle Marketing Cloud ’Cross-Channel Marketing Report 2015’ - where the question posed was ’Which three marketing channels are the biggest priorities for your organisation over the next year? The most mentioned ended up being Website, by a clear margin (57%), then Email (48%) and Social Media (42%), with SEO (34%) and Paid Search (18%) rounding off the top 5.

 

There’s a strange distinction in this survey between first placed ’Website&...


Military Strategy in Marketing Campaign Plans

Brand StrategyCampaign PlanCampaign PlanningCampaign StrategyMarketing PlanMarketing StrategyMilitary Strategy+-
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Upon recently advising my older brother on marketing strategy, I realised the obvious parallels with military planning - in terms of how you set objectives, gather intelligence, select targets and deploy assets with laser-guided precision. I advocate the scientific approach to marketing which simply means following up measurable objectives with progress reports and final analysis.

 

Here follows the analogy:

 


Mission

 

The starting point is of course setting the goals and ...

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