Stefan's Naturally Aspirated Blog

The 5 Phases of Brand Engineering

Brand EngineeringBrand OriginationBrand ProfileBrand StrategyBrandingChannel MarketingmarketingMarketing ChannelsMarketing Strategy+-
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Branding is forever a full-time and a fully 360° vocation. It’s about seeing all the angles and dealing with them in a scientific and progressive manner. As with many task-oriented disciplines, consideration is everything, and every tiny detail can make a difference.

 

As both a University and Advertising Industry educated Marketing and Brand Specialist, I will always put the teachings of Abraham Maslow above those of Philip Kotler. The essence of Marketing is discerning and ...


Website still considered most important marketing channel for majority of businesses

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In the Econsultancy / Oracle Marketing Cloud ’Cross-Channel Marketing Report 2015’ - where the question posed was ’Which three marketing channels are the biggest priorities for your organisation over the next year? The most mentioned ended up being Website, by a clear margin (57%), then Email (48%) and Social Media (42%), with SEO (34%) and Paid Search (18%) rounding off the top 5.

 

There’s a strange distinction in this survey between first placed ’Website&...

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2020 23

Driving business at some of the world's most forward thinking companies

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year