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Farmers Guardian Launches FG Rewards Loyalty Scheme using Affino's New Customer Loyalty Service

Affino BadgesAgriBriefingconversion eventsfarmers guardianFG RewardsLoyalty SchemeSales & Marketing AutomationStore Credits+-
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We’re very excited to announce the launch of AgriBriefing’s Farmers Guardian new loyalty scheme on Affino’s enhanced loyalty services.

 

Underlying the new scheme is the revival and update to Affino’s display-side Conversion Event Badges which have been re-engineered as a cornerstone Farmers Guardian’s FG Rewards Loyalty Scheme just recently launched.

 

Activities and Rewards

 

The loyalty scheme utilises eight core Affino elements which now ...


The Disingenuous Nature of Many a Customer Loyalty Scheme

Consumer BehaviourConsumer PsychologyCustomer LoyaltyLoyalty CardLoyalty ProgrammeLoyalty Scheme+-
2016AfBlgLoylatyCard700

Loyalty points and tokens exist for a particular reason - they are there to reward regular customers, and help tie in and incentivise the less committed. When they work properly, they are always clearly and transparently to hand and can be called upon instantly to swing a purchasing decision in the right direction.

 

You see something above your usual budget ceiling - but look, you have saved up x number of points and now the bigger total does not seem so bad after all. Versus you may ...

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