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The Disingenuous Nature of Many a Customer Loyalty Scheme

Consumer BehaviourConsumer PsychologyCustomer LoyaltyLoyalty CardLoyalty ProgrammeLoyalty Scheme+-
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Loyalty points and tokens exist for a particular reason - they are there to reward regular customers, and help tie in and incentivise the less committed. When they work properly, they are always clearly and transparently to hand and can be called upon instantly to swing a purchasing decision in the right direction.

 

You see something above your usual budget ceiling - but look, you have saved up x number of points and now the bigger total does not seem so bad after all. Versus you may ...

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