Stefan's Naturally Aspirated Blog

The Disingenuous Nature of Many a Customer Loyalty Scheme

Consumer BehaviourConsumer PsychologyCustomer LoyaltyLoyalty CardLoyalty ProgrammeLoyalty Scheme+-
2016AfBlgLoylatyCard700

Loyalty points and tokens exist for a particular reason - they are there to reward regular customers, and help tie in and incentivise the less committed. When they work properly, they are always clearly and transparently to hand and can be called upon instantly to swing a purchasing decision in the right direction.

 

You see something above your usual budget ceiling - but look, you have saved up x number of points and now the bigger total does not seem so bad after all. Versus you may ...

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2018 23

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2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
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2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

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