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Stefan's Naturally Aspirated Blog

The 4 Pillars of Brand

Brand CreationBrand NamingBrand PositioningBrand StraplineBrand StrategyBrandingCreating a BrandLogo DesignPositioning StatementPositioning StraplineStrapline+-

There’s over a billion websites in the world, shared by near enough 3 billion internet / digital media users - whether on desktop, laptop, tablet or smartphone. With such an incredible mass of properties, it is more important than ever to be able to stand out from the crowd. The transition to responsive design imposes certain limits on the framework of your interface, which means that your Logo / Brand-look-and-feel becomes more significant than ever before.


We see far too many ...

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The Most Iconic Brand Identities

Best Brand IdentitiesBest IdentsBrand IdentityBrand IdentsBrand LogosBrandingBranding SymbolismLogo DesignSymbolism+-

The perfect logos for me are the ones distilled down to the simplest forms, using the fewest of brush-strokes, and conveying exactly the right sort of meaning to the intended target audience. I have selected 25 of the best examples of this, where the brand values, history, mission statement etc. is perfectly encapsulated and communicated in a single symbol. Some of the symbols on this page are nigh on perfect, some only work fully within certain contexts, and others suffer a little from scaling...

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Sharp typography and smart colour combinations give the 2012 London Olympics a superb modern look

2012 OlympicsBBCColour SpecificationInteriors DesignLogo DesignlondonLondon 2012London 2012 DesignLondon 2012 OlympicsLondon 2012 Venue DesignLondon 2012 VenuesLondon Olympic VenuesTypography Design+-


Gymnastics Venue - North Greenwich Arena (The O2) (adapted by Populous)


Much has been written about the exterior design of the new London 2012 Olympic Venues, Stadium and Olympic Park. There has been far less coverage of the actual interior designs of the various venues - the playing surfaces, perimeter wraps, boundary decorations and signage.


I’m fortunate to live right next door to one of the minor outdoor venues - Hyde Park, home to the Triathlon and 10K ...

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Colours of the Web - Colour-dominance online

AboutadobeAmazonAOLappleAskBloggerBrand ValueBrandingCOLOURloversdesigneBayFaceBookFoxGoogleLogo DesignMicrosoftMozillaPayPalReal NetworksWikipediaWordpressYahooyoutube+-

Design Community COLOURlovers recently produced an interesting piece on ’Colours of the Web’ - reviewing logo colour preferences for the 100 leading web properties - in accordance with Alexa.

You can see that the full spectrum is fairly well covered all in all, but there is a significant dominance of blue and red, which funnily enough are the most popular brand / logo colours both offline and online. For a brand expert, there are no real surprises here - either by pattern or ...

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2020 17

Driving business at some of the world's most forward thinking companies

Procurement Leaders
Ocean Media
Shard Media Group
AOP - Association of Publishers
The Stage
Law Business Research
Internet Retailing

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

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