Stefan's Naturally Aspirated Blog

The 4 Pillars of Brand

Brand CreationBrand NamingBrand PositioningBrand StraplineBrand StrategyBrandingCreating a BrandLogo DesignPositioning StatementPositioning StraplineStrapline+-
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There’s over a billion websites in the world, shared by near enough 3 billion internet / digital media users - whether on desktop, laptop, tablet or smartphone. With such an incredible mass of properties, it is more important than ever to be able to stand out from the crowd. The transition to responsive design imposes certain limits on the framework of your interface, which means that your Logo / Brand-look-and-feel becomes more significant than ever before.

 

We see far too many ...

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The Most Iconic Brand Identities

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The perfect logos for me are the ones distilled down to the simplest forms, using the fewest of brush-strokes, and conveying exactly the right sort of meaning to the intended target audience. I have selected 25 of the best examples of this, where the brand values, history, mission statement etc. is perfectly encapsulated and communicated in a single symbol. Some of the symbols on this page are nigh on perfect, some only work fully within certain contexts, and others suffer a little from scaling...

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Sharp typography and smart colour combinations give the 2012 London Olympics a superb modern look

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Gymnastics Venue - North Greenwich Arena (The O2) (adapted by Populous)

 

Much has been written about the exterior design of the new London 2012 Olympic Venues, Stadium and Olympic Park. There has been far less coverage of the actual interior designs of the various venues - the playing surfaces, perimeter wraps, boundary decorations and signage.

 

I’m fortunate to live right next door to one of the minor outdoor venues - Hyde Park, home to the Triathlon and 10K ...

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Colours of the Web - Colour-dominance online

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Design Community COLOURlovers recently produced an interesting piece on ’Colours of the Web’ - reviewing logo colour preferences for the 100 leading web properties - in accordance with Alexa.

You can see that the full spectrum is fairly well covered all in all, but there is a significant dominance of blue and red, which funnily enough are the most popular brand / logo colours both offline and online. For a brand expert, there are no real surprises here - either by pattern or ...

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