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Stefan's Naturally Aspirated Blog

Death of the Lads' Mag marks end of an era in Men's Magazine Publishing

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We’ve had quality men’s magazines for a very long time now - represented by GQ, Esquire and the like. But the early 90’s saw the rise of a slightly more rough and ready lifestyle in the form of ’Lads’ Culture’. This was best represented by the bible of Lads’ Culture - ’Loaded’ which had Gary Oldman fronting its very first May 1994 issue.

 

James Brown’s slightly risqué editorial stance - essentially drugs, boozing, ...

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