Stefan's Naturally Aspirated Blog

How Essena O'Neill exposed the ugly underbelly of Social Media and Influencer Marketing

EndorsementEssena O'NeillInfluencer MarkeitngInstagramProduct PlacementSelfie-PublicitySelf-PublicitySocial Media InfluenceSocial Media LifestyleSoical Mediayoutube+-
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Everyone is now familiar with Essena’s route to fame - via posting ’posed’ pictures on Instagram and the occasional YouTube featurette. Social Media celebrities are a dime-a-dozen these days and many are far too young and lack the strength of character to handle the nastier side such exposure brings.

 

Individuals put themselves under huge amounts of pressure (particularly psychological) to create and catch perfect moments to properly represent their supposedly fabulous...


Is Facebook Mobile App Unbundling a good thing?

All-in-one AppFaceBookFacebook ExperimentsFacebook MessengerFacebook PaperInstagrammobile appsSnapchatsocial mediaTwitterWhatsApp+-
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Regardless of the many predictions of Facebook’s imminent demise, I still use the site on a daily basis to keep tabs on friends and family. The beauty of the desktop version is that everything is seamless and together (well almost everything). Conversations usually evolve around a recently posted photograph (often via Instagram), event or video, or shared topical / amusing social media. The main thrust being that Facebook on the desktop holds together the context and the conversations. ...

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2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
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2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year