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Stefan's Naturally Aspirated Blog

Website Statistics are Badly Misused

Since the onset of GDPR and equally fairly recent browser privacy changes where tracking requires user consent, the bottom has sort of fallen out of the 3rd Party Cookie Stats Tracking Apps as roughly only 1 in 5 users are currently consenting to be tracked. And even dramatically with Apple’s new option to opt out of 3rd party tracking in all its apps in iOS 14.5 - with around 95% of users having opted out.

 

We know from our own fully incorporated Affino native site tracking and ...


Government Watchdog Fires Warning to Media Companies to review their Ad Tech

AdTechData ProtectionGDPRIABICOPersonal DataPrivacyProgrammatic AdvertisingReal Time BiddingRTB+-
2021AFOAdvertisingDataGDPR700-min

The UK Information Commissioner’s Office (ICO) has warned that multiple media companies are in breach of the law as regards the use and abuse of Personal Data.

 

We reported in October of last year how Covid had impacted the ICO and limited their enforcement of GDPR - to such a degree that non-compliance and Data exploitations were running rampant in the absence of any sort of punitive measures.

 

Several issues were identified in Real-Time Bidding systems and Programmatic ...


Data Regulators are failing to enforce GDPR which is leading to massive ongoing Data Breaches and Exploitations of Privacy Details

AdTechData BreachData RegulatorGDPRGoogleIABICOIrish Council for Civil LiberitesProgrammatic Advertising+-
2020AFOBlgDataBreachRegulators700-min

An ongoing investigation by the Irish Council for Civil Liberties has exposed how Google and IAB have continued to exploit EU and GDPR Law in sharing User Privacy Details with nearly 1,000 affiliated companies for further customer exploitation - and wholly without Explicit Consent as required by GDPR and EU Law.

 

It of course doesn’t help matters here that the UK’s regulator - the Information Commissioner’s Office (ICO) has effectively placed itself on hiatus for the ...


2019AfBlgICOGDPRBAMH700-min

It’s been over a year now since GDPR took effect on May 25th 2018 - and for a while there it looked like the ICO (Information Commissioner’s Office) was going to take a particularly passive role in proceedings as to be fair - not very much happened in those first 12 months. And while there are far too many companies arbitrarily citing ’Legitimate Interests’ over and above those basic consumer rights afforded by ’Explicit Consent’ - it really looked as if this...

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2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year