Our CEO Markus and I ’sat’ in on PressGazette’s recent Future of Media Technology Webinar - ’Life after cookies : Why publishers should act now to update their AdTech.’ There were lots of questions raised within those 60 minutes, but few concrete conclusions or recommendations. The general consensus was that Programmatic Advertising was on the wane - mostly for reputational reasons, as well as breaches of data protection, and consumer trust.
One of the ...
After promising to phase out Cookies at the start of 2022, Google has gone back on its commitments as its replacement FLoC solution has been almost universally opposed by major industry players and regulators - and was certainly not compliant with GDPR or CCPA regulations. It leaves Google’s post third party cookie approach in tatters and with considerable work to build a new approach with broader industry and regulatory support.
Google’s Third Party Cookie support has thus...
Since the onset of GDPR and equally fairly recent browser privacy changes where tracking requires user consent, the bottom has sort of fallen out of the 3rd Party Cookie Stats Tracking Apps as roughly only 1 in 5 users are currently consenting to be tracked. And even dramatically with Apple’s new option to opt out of 3rd party tracking in all its apps in iOS 14.5 - with around 95% of users having opted out.
We know from our own fully incorporated Affino native site tracking and ...
We feel that it’s important for site owners to be fully prepared for the imminent end of Third Party Cookies - which are due to be phased out before the start of 2022 - or by the end of this year! This means turning over to First Party Data methods - that is to say fully Native Data Gathering and Analysis in place of all those soon to be expiring Third Party Plugins.
We have noted how site owners are already feeling the impact of the more ...
The UK Information Commissioner’s Office (ICO) has warned that multiple media companies are in breach of the law as regards the use and abuse of Personal Data.
We reported in October of last year how Covid had impacted the ICO and limited their enforcement of GDPR - to such a degree that non-compliance and Data exploitations were running rampant in the absence of any sort of punitive measures.
Several issues were identified in Real-Time Bidding systems and Programmatic ...
An ongoing investigation by the Irish Council for Civil Liberties has exposed how Google and IAB have continued to exploit EU and GDPR Law in sharing User Privacy Details with nearly 1,000 affiliated companies for further customer exploitation - and wholly without Explicit Consent as required by GDPR and EU Law.
It of course doesn’t help matters here that the UK’s regulator - the Information Commissioner’s Office (ICO) has effectively placed itself on hiatus for the ...
Despite years of advance warning, and an already prevailing paradigm shift towards heightened user safety and explicit consent - several web properties have done little to prepare themselves for the new era of locked-down browser security. In fact I’ve almost noted a prevalence of certain websites doubling down on their misguided stance - and putting in place all manner of ad-blocker alerts pop-ups and barriers.
We’ve known about Apple’s incoming iOS and general operating ecosystem changes for a while now - and have reported the key points in our fairly recent Privacy Details and Tracking Permissions article. Apple is very much doing the right thing for customers and customer protections here in fully properly incorporating ’Explicit Consent’, and privacy first principles into every part of its operation.
For far too long unscrupulous Advertisers, Trackers and Platforms...
It’s been over a year now since GDPR took effect on May 25th 2018 - and for a while there it looked like the ICO (Information Commissioner’s Office) was going to take a particularly passive role in proceedings as to be fair - not very much happened in those first 12 months. And while there are far too many companies arbitrarily citing ’Legitimate Interests’ over and above those basic consumer rights afforded by ’Explicit Consent’ - it really looked as if this...
Inconsistent oversight and enforcement of the new GDPR Privacy Regulations means that spam and fraud are on the rise again. I noted that the median value of spam held in my email quarantine folder dropped from around 120-130 at its peak down to around 80 at its lowest level - which is still far from exemplary but was a significant improvement. Checking on the Spam folder more recently shows that levels have largely crept back up to near as bad as they were before GDPR was introduced - which is ...
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