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Stefan's Naturally Aspirated Blog

Kindle Unlimited is far from a Spotify or even Netflix for Books

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As an avid Amazon Prime member and a somewhat dedicated bookworm, I was exceedingly glad to read the announcement of Kindle Unlimited - a new service to provide unfettered access to 600,000+ Kindle books for a monthly $9.99 fee. Book series - Lord of the Rings, Harry Potter, The Hunger Games, as well as personal favourite ’Life of Pi’ were used to punctuate the announcement to show that there were some big titles in the mix. I predicted that Amazon would launch its own Spotify for ...


Vertical Lifestyle Membership Portals are where publishing should be at in 2014

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You should have already read that publishers’ traditional revenue streams of advertising and subscription are not really translating into online success - there’s too much free stuff online, so subscriptions and connected advertising revenues are turning out to be relatively low yield. Some publishers are pinning their hopes on Native Advertising - i.e. Advertorials by another name - but most savvy consumers have already learnt to spot and avoid clicking on those also. In my ...


Why Waterstones founder is wrong about eBooks

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Tim Waterstone, who founded the bookshop chain of the same name in 1982, argues that traditional books will see off the eBook revolution, and in fact that eBooks are already on their way into decline. About the only thing I do agree with Tim on is that traditional books will endure.

 

In literary nation Iceland, it is still fashionable to give and receive books at Christmas, and for the most part that industry is still reasonably healthy - pending of course publishing sensations and the ...

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