Stefan's Naturally Aspirated Blog

Google's Advertising Model and other similar Programmatic Advertising is Now Seriously Under Threat

advertisingAdvertising AutomationBrand StrategyExtremisimFunding TerrorismGoogleInternet AdvertisingmarketingProgrammatic AdvertisingYahoo+-
2017AfBlgGoogleExplosion700V3

Most of you will be very aware how in recent days Google and YouTube have come into significant criticism for enabling branded advertising to appear on extreme / extremist sites, as well as extreme/ist advertising to appear in turn against branded content. This includes having your ads show up on politically extremist sites like Breitbart, or otherwise having extremist and insensitive advertising show up alongside your own carefully curated branded content - for instance as a pre-roll ad on one...

Did you find this content useful?

Thank you for your input

Thank you for your feedback

Blog Navigation
Feeds
Blog Navigation

2020 24

Driving business at some of the world's most forward thinking companies

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year